The time is now
To activate your customer data

Learn How

The Nielsen Company
acquires eXelate

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Introducing the customer data cloud™:
a major breakthrough in
cross-platform marketing

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The largest and most valuable
B2B data-as-a-service solution
to reach business decision makers

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who we are

eXelate, a Nielsen Company, is the leading provider of data technology powering the digital marketing ecosystem. We educate and empower marketers at a time when customer data fluency is the most important competitive advantage.

The customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance, at scale.

data marketplace

offers the largest pool of the most accurate third-party data – across all screens and devices -- of any platform available today.

data management platform

manages and activates first- and third-party data for enhanced customer profiles, industry-leading audience modeling, and highly accurate targeting across more than 125 platforms.


delivers a suite of proprietary customer insight and closed-loop measurement tools. Enables brands to understand customer engagement in real time, and track digital marketing impact to offline sales.

Upcoming Events

  1. 13

    Digiday Programmatic Summit

    May 13 2015
    Barton Creek Austin , TX

customers & partners have great things to say about us

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