Developed from Nielsen’s eXelate acquisition, the Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform (DMP) capabilities in a single cloud platform.
Nielsen Marketing Cloud clients gain exclusive access to granular Nielsen data, which powers audience insights at a much higher degree of detail than is available anywhere else. Marketing outcomes include a deeper understanding of consumers, more effective one-to-one messaging across devices, and superior ROI analysis and campaign optimization capabilities.
Manage every phase of the marketing process in a single place
Conduct omnichannel media planning that leverages world-class Nielsen data to build better performing audience segments and conduct detailed consumer insights analysis.
Connect in real-time with your audiences across all major online and mobile ad serving, content marketing, email, search and social media platforms.
Evaluate how advertising and content change consumer perception and purchase decisions in real time.