What does a DMP really cost?
Uncover the truth.

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Considering a DMP?
Ask these key questions of potential vendors.

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Why does audience modeling matter?
Discover the secrets here.

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Want to be more customer-centric?
Personalize your content.

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Want to win more customers?
Master big data.

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The largest and most accurate source
of B2B audience segments

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who we are

eXelate, a Nielsen Company, is the leading provider of data technology powering the digital marketing ecosystem. We educate and empower marketers at a time when customer data fluency is the most important competitive advantage.

The customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance, at scale.

data marketplace

offers the largest pool of the most accurate third-party data – across all screens and devices -- of any platform available today.

data management platform

manages and activates first- and third-party data for enhanced customer profiles, industry-leading audience modeling, and highly accurate targeting across more than 125 platforms.


delivers a suite of proprietary customer insight and closed-loop measurement tools. Enables brands to understand customer engagement in real time, and track digital marketing impact to offline sales.

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