The time is now
To activate your customer data

Learn How

The Nielsen Company
acquires eXelate

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Introducing the customer data cloud™:
a major breakthrough in
cross-platform marketing

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The largest and most valuable
B2B data-as-a-service solution
to reach business decision makers

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who we are

eXelate, a Nielsen Company, is the leading provider of data technology powering the digital marketing ecosystem. We educate and empower marketers at a time when customer data fluency is the most important competitive advantage.

The customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance, at scale.

data marketplace

offers the largest pool of the most accurate third-party data – across all screens and devices -- of any platform available today.

data management platform

manages and activates first- and third-party data for enhanced customer profiles, industry-leading audience modeling, and highly accurate targeting across more than 125 platforms.

analytics

delivers a suite of proprietary customer insight and closed-loop measurement tools. Enables brands to understand customer engagement in real time, and track digital marketing impact to offline sales.

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