Alain joined eXelate in January 2011 as General Manager of Operations in the United Kingdom and France. Alain managed eXelate’s expansion into Europe in conjunction with eXelate’s business development and publisher relations teams. A European behavioral targeting pioneer, Alain is focused on cultivating relationships with leading European publishers, portals, ad agencies, networks, DSPs, SSPs, ad servers, exchanges and offline database companies. Alain’s efforts cement the company’s strong digital footprint and enable existing and new partners to grow internationally with eXelate.
Prior to joining eXelate, Alain introduced behavioral targeting to France five years ago as Managing Director of Wunderloop France, a technology company acquired by Audience Science in July 2010. As Managing Director of Espotting, Alain was the first to launch a sponsored link business in France. Alain is the author of “Marketing Comportemental,” a behavioral targeting guide, and is one of the leading bloggers covering the new data-driven ecosystem.
Alain received a degree in Information Technology at Toulouse in France.