executive team
learn more
Mark Zagorski
Chief Executive Officer
Mark
Zagorski
Chief Executive Officer
Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media ““ Poppe Tyson, a pioneering digital ad agency and the source of the web’s first banner ad. Following his agency tenure working for clients like IBM, HSBC, Priceline and Standard & Poor’s, Mark was appointed President of WorldNow, which ushered over 300 local TV stations into the digital age via video streaming and online network ad solutions. After WorldNow, he helped local newspapers evolve online, becoming Chief Marketing Officer and Corporate EVP of MediaSpan, where he led strategy, marketing and business development and built its 1400+ affiliate local ad network.
In 2008, Mark joined eXelate where he continued to drive digital innovation as an early champion of data driven programmatic media buying. As eXelate’s CEO, he has been responsible for spearheading corporate growth and driving the strategic vision of the company’s industry-leading smart data engine. Mark led eXelate’s U.S. launch, expanded the company’s global footprint to over 700M unique users worldwide, and was instrumental in closing $28M in Series B and C funding, while creating long-term relationships with data powerhouses like Nielsen and MasterCard.
Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award. He also currently serves on the Board of Directors for Vibrant Media.
Follow Mark on Twitter @markzexelate.
“I’ll tell you something, and it’s a fact. I’ve never seen a hearse with a luggage rack.” – Social Distortion, “Can’t Take it With You”
learn more
Elad Efraim
Chief Technology Officer and Co-Founder
Elad
Efraim
Chief Technology Officer and Co-Founder
With over fifteen years of experience in software development, Elad infuses a deep understanding of web technology within online media, combined with exceptionally honed execution skills to his leadership role at eXelate. Elad is responsible for eXelate’s overall technology direction and translating market demand and customer experience into technology solutions that simplify and scale data transactions. By building eXelate’s premier data platform among other products, Elad aligns the product and technology vision with the overall business strategy of the company.
Prior to eXelate, Elad was a Product Manager at Oridian where he helped build the company into a global online advertising powerhouse. Previously, he led the development of the mobile product at TopImageSystems and was the lead system engineer at eMobilis.
Elad served as the head of the programming education department at the IDF Computer Studies Academy (Mamram) and holds a B.A. in logistics and computer science from Bar-Ilan University.
Continuously striving to make our New York offices healthy – one hummus plate at a time.
learn more
Damian Garbaccio
Chief Strategy Officer
Damian
Garbaccio
Chief Strategy Officer
As global Chief Strategy Officer, Damian is responsible for eXelate’s strategic vision and business development; specifically evaluating and executing enterprise partnerships to exponentially grow revenue and significantly increase eXelate’s value in the market. Since joining in 2008, Damian has exponentially grown eXelate’s revenue and core data business, cementing enterprise partnerships with eXelate’s largest partners including Nielsen, MasterCard, and Neustar as well as agencies and key channel partners. With over fourteen years of experience in digital media, online advertising and e-commerce, Damian’s seasoned business acumen and executive sales leadership continue to propel the company to success.
Prior to eXelate Damian was most recently at Quantcast, where he served as the Publisher Group lead. Previously, Damian was the Senior Director of Business Development (Behavioral Solutions) at AOL’s Advertising.com where he built the data targeting business and led the post-acquisition integration of Tacoda’s data assets into the AOL framework.
Damian received a BA from Vanderbilt University and Masters Degrees from Fordham (MBA) and Boston University (MS ““ Management Information Systems).
“The first rule of Dollar Data Club is that you don’t talk about Dollar Data Club…”
learn more
Julie Ginches
Chief Marketing Officer
Julie
Ginches
Chief Marketing Officer
As Chief Marketing Officer, Julie Ginches has global responsibility for eXelate’s brand, strategic planning, customer education and empowerment, product marketing, demand generation and communications. She is recognized as an innovative digital change agent with a proven track for creating world class marketing organizations.
Julie brings over 20 years of marketing experience, most recently serving as Rubicon Project’s CMO, where she helped manage a successful IPO (RUBI – April 2, 2014).
As an early executive leader at DataXu, Julie built the company’s global brand and succeeded in driving revenue and growth through innovations in customer engagement. In just three years, the company attained the Inc 5000 ranking for #1 fastest growing marketing and advertising company and #5 fastest growing company overall.
Julie has also held marketing leadership roles at Jumptap, which was acquired by Millennial Media; Autonomy; FAST, which was acquired by Microsoft; and epIcon, which was acquired by Nortel.
Julie holds a B.S. and MBA from Suffolk University.
“Simplicity is the ultimate sophistication.”
- Leonardo da Vinci
learn more
Kevin Lyons
SVP Analytics
Kevin
Lyons
SVP Analytics
As SVP of Analytics, Kevin is responsible for leading the vision and execution of the company’s analytics and data optimization activities.
Prior to eXelate, Kevin served as VP Analytics and Business Intelligence at x+1, a leader in audience targeting that leverages sophisticated statistical modeling to surpass traditional online marketing techniques. In this capacity, Kevin strove to maximize profitable website user behavior via analytics and real-time decisioning. Before x+1, Kevin spent over a decade as a vice president responsible for web and marketing analytics at QualityHealth.com, a leading website providing consumer health news and information, and at Harte-Hanks, a large marketing service provider. Earlier in his career, Kevin served in account management at Grey Direct.
Kevin has a BA in Russian Language and Eastern European Studies from the University of Illinois at Urbana-Champaign, an MA in Medieval History from The Ohio State University and an MA in Applied Statistics from the City University of New York-Hunter College.
“Just keep swimming! Just keep swimming! Just keep swimming, swimming, swimming! What do you do? We swim, swim…” – Dory from “Finding Nemo”
learn more
Jonathan Doan
SVP Platform Software
Jonathan
Doan
SVP Platform Software
A serial entrepreneur, Jonathan has twenty years of direct experience in Big Data, marketing automation and customer targeting. He previously led teams at Omniture, Visual Sciences and G.E. Capital; and most recently was responsible for a succession of units at Limelight Networks.
Jonathan was passionate about the formative stages of cross-channel analytics, customer analytics and audience segmentation, knowledge that directly impacts day-to-day efforts at Exelate.
As SVP and GM of Platform Software, Jonathan is responsible for Strategy, Sales, Support and Services surrounding eXelate’s market leading Data Management Platform; maX DMP.
learn more
Eugene Becker
SVP Platform Strategy
Eugene
Becker
SVP Platform Strategy
Bringing more than fifteen years of product and analytics experience, Eugene joins eXelate from WPP’s Xaxis division, where he served as VP of Analytics. At Xaxis, Eugene established the analytics and audience strategy practices for the world’s largest agency audience buying platform. Prior to Xaxis, Eugene was the SVP and Director of Analytics at MRM Worldwide, part of the McCann Worldgroup, where he drove digital analytics and built products that enabled channel planning, market mix modeling, and cross-channel dashboards. Before joining MRM, Eugene led analytics for a blockbuster franchise at Pfizer.
He received a BA and an MA in Economics from Northwestern University.
“A statistician drowned crossing the river. It was three feet deep on the average.”
learn more
Doug Campbell
SVP Strategic and Corporate Development
Doug
Campbell
SVP Strategic and Corporate Development
With over fifteen years of experience in growing profitable digital businesses, Doug, as SVP of Strategic and Corporate Development, is responsible for identifying, evaluating and implementing new strategic opportunities that align with eXelate’s business operations and growth initiatives. Working with the other senior business leaders he is responsible for leading acquisitions, operations and strategy development across the company’s businesses.
Prior to joining eXelate, Doug worked at Merrill Lynch as an investment banker and spent over a decade at WorldNow, the leader in online publishing and revenue solutions for local broadcast media, as a Senior Vice President responsible for Strategic Development, Mobile and Local Classifieds. Doug has a BA in Economics and Accounting from the University of Pennsylvania and an MBA in Finance from Columbia University.
learn more
David Fischer
SVP eXchange Sales
David
Fischer
SVP eXchange Sales
As SVP of eXchange Sales, David is responsible for leading eXelate’s new business efforts as well as growing and retaining existing client relationships with marketers, agencies, trading desks and platform partners. Prior to eXelate David was most recently at IXI, a leading provider of financial/wealth based audience data where he served as the SVP of Sales and Business Development. Previously, David was the VP of Sales for Performics, the performance marketing division of Doubleclick (acquired by Google). He accelerated the business by creating new revenue in markets such as SEO consulting and Local Search services. David has also held sales leadership positions at Yahoo! and Publicis.
David received a BA from the University of Rhode Island.
“Get up, stand up, stand up for your rights. Get up, stand up, don’t give up the fight.” -Bob Marley
learn more
Deborah Josephs
SVP, People Operations
Deborah
Josephs
SVP, People Operations
Deborah Josephs brings extensive experience in Human Resources in a broad range of industries. As SVP of People Operations at eXelate, she is responsible for all employee initiatives across our worldwide offices, including organizational effectiveness, talent acquisition, learning & development, and corporate culture/communication enhancement.
Most recently, she ran Human Resources for Everyday Health, Inc and was a member of the executive team that led DoubleClick through the successful purchase by Google. During her tenure at Everyday Health and DoubleClick, Deborah implemented best practices in recruiting, leadership and executive development, succession planning, organizational design and HR strategy resulting in significant year over year revenue growth. Deborah also lead several successful acquisition projects from due diligence to integration.
Deborah previously held senior Human Resources positions within the McGraw-Hill Companies, Ogilvy & Mather, The Bank of New York, NASD/Nasdaq and NatWest Bank.
Deborah has a BA in Psychology from Boston University and is certified by the Center for Creative Leadership to facilitate 360 feedback instruments. She has a MBA in Industrial/Organizational Psychology from Zicklin’s School of Business.
“Leadership should be born out of the understanding of the needs of those who would be affected by it.” – Marian Anderson
learn more
Oren Katz
VP Research & Development and General Manager, Israel
Oren
Katz
VP Research & Development and General Manager, Israel
Oren brings over fifteen years of experience in software development to eXelate’s Israel-based research and development team. He is well versed in the management of multi-national software development teams and will oversee the building eXelate’s next generation of smart data technology applications that will enable the company’s marketing clients to make smarter decisions.
Oren joins eXelate from ECI where he held multiple director-level research and development positions and lead teams of up to 50 in Israel and abroad in a range of departments that include quality assurance, customer support, product management and software development. Oren holds a B.Sc. in Computer Science and Physics, and an M.A. in Clinical Psychology, both with honors from the Hebrew University.
“Anyone who has never made a mistake has never tried anything new.”- Albert Einstein