white papers

news - february 27, 2014

Smart Data Series: Agile Data

Smart Data Series: Agile Data

This is the fourth and final blog in a series of eXelate blog posts highlighting the evolution of big data to smart data. Download the entire Smart Data Series of white papers here and continue reading to learn about the […]

news - february 20, 2014

Smart Data Series: Actionable Data

Smart Data Series: Actionable Data

This is the third in a series of short eXelate blog posts highlighting the evolution of big data to smart data. With an ever-growing sea of data available to marketers today, a logical conclusion would be that more data means […]

news - february 13, 2014

Smart Data Series: Accurate Data

Smart Data Series: Accurate Data

This is the second in a series of short eXelate blog posts highlighting the evolution of big data to smart data. ac•cu•ra•cy (ˈæk yər ə si) n., pl.  -cies. the condition or quality of being true, correct, or exact the […]

news - february 6, 2014

Smart Data Series: Smart Data Manifesto

Smart Data Series: Smart Data Manifesto

This is the first in a series of short eXelate blog posts highlighting the evolution of big data to smart data.  Consumers have fully engaged a digital lifestyle across all screen and service types. A typical smartphone user gets up […]

white papers - september 4, 2013

Smart Data Series: Actionable Data is Smart Data

5 steps to actionable data

This is the third in a series of eXelate white papers on the evolution of big data to smart data. As consumers continue to embrace a digital lifestyle, digital devices continue to pump out increasing amounts of data. This multi-platform […]

white papers - july 19, 2013

Smart Data Series: Accurate Data is Smart Data

acuracy

Thank you for your interest in the most recent white paper in our Smart Data Series.

white papers - may 1, 2013

The Smart Data Manifesto: Goodbye Big Data, Hello Smart Data

smartdata

Today we’re excited to start our series of white papers dedicated to explaining the evolution of Big Data to Smart Data. These set of Smart Data Papers are dedicated to frame our point of view on the need of the […]

white papers - january 10, 2013

2012 Audience Targeting State of the Industry Survey

audiencetarget

In late 2012, eXelate partnered with Digiday and took stock of the audience targeting industry by surveying the data targeting methods, trends, and future plans of agencies, marketers, and ad platforms (ad networks, exchanges, and DSPs). The survey concluded that […]

white papers - june 18, 2012

employing adaptive audience intelligence

adaptiveaudience

Thank you for your interest in our latest White Paper. “Employing Adaptive Audience Intelligence™” helps marketers answer questions such as “Who are my consumers at the top of the funnel? How do I reach them BEFORE they express interest in […]

white papers - january 19, 2012

eXelate Sponsors IAB & Winterberry’s White Paper: From Information to Audiences: The Emerging Marketing Data Use Cases

winterberry

This week, the IAB released a study that explores four data-driven use cases and how effective they are at leveraging the “big data” that everyone is talking about lately. The White Paper, produced in conjunction with strategic consulting firm Winterberry […]

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