This is the third in a series of eXelate white papers on the evolution of big data to smart data. As consumers continue to embrace a digital lifestyle, digital devices continue to pump out increasing amounts of data. This multi-platform […]
Thank you for your interest in the most recent white paper in our Smart Data Series.
Today we’re excited to start our series of white papers dedicated to explaining the evolution of Big Data to Smart Data. These set of Smart Data Papers are dedicated to frame our point of view on the need of the […]
In late 2012, eXelate partnered with Digiday and took stock of the audience targeting industry by surveying the data targeting methods, trends, and future plans of agencies, marketers, and ad platforms (ad networks, exchanges, and DSPs). The survey concluded that […]
Thank you for your interest in our latest White Paper. “Employing Adaptive Audience Intelligence™” helps marketers answer questions such as “Who are my consumers at the top of the funnel? How do I reach them BEFORE they express interest in […]
This week, the IAB released a study that explores four data-driven use cases and how effective they are at leveraging the “big data” that everyone is talking about lately. The White Paper, produced in conjunction with strategic consulting firm Winterberry […]
Senior VP of Analytics Kevin Lyons tackles Big Data and discusses how to turn data into knowledge and action with eXelate’s newest white paper, Defining the Audience Discovery Value Chain. The white paper is an analytical framework to guide marketers […]