Effective: October 2010
This Privacy Policy relates to the Services that eXelate Inc. provides to buyers and sellers on the eXelate marketplace. For a copy of the Privacy Policy regarding the website www.exelate.com, please click here.
1. GENERAL
EXELATE INC. (“eXelate”, www.exelate.com) is the provider of enhanced online ad targeting services as triggered by “eXelate Targeting Cookies”. eXelate Targeting Cookies provide non-personally identifiable preference information (“eXelate Targeting Data”) that helps advertisers (our customers) specify an ad or a group of ads that are meant to be displayed to a user in the future. eXelate Targeting Cookies are based on standard “cookies” (or such other technical formats that may become available in the future) that are created through “pixel tags”.
What are cookies? Cookies are small text files that web servers typically send to a user’s computer when they visit a website. Cookies are stored as text files on the user’s internet browser, and can be accessed by web servers when the user returns to a website or goes to another website. Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, make the website easier to use, measure the effectiveness of their promotional placements, and tailor their website to better match a user’s interests and preferences. eXelate uses cookies to provide information to advertisers on user web browsing activity such as searches for a specific type of travel information, visits to shopping websites or participation in a social network. We also may obtain data about you from with third-party sources, and may combine it with data that we have collected. eXelate cookies cannot be used to access any other data on a user’s hard drive, or to personally identify them. There are two ways you can stop cookies from being stored on your computer, and therefore, stop eXelate from using this anonymous information:
1. Block all cookies (from eXelate and everybody else) by globally or selectively disabling cookie use in the browser configuration; or
2. Opt out of the eXelate cookie to block only eXelate cookies. You may click here to opt-out of data collection and targeting cookies from eXelate. Be advised that if you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and each browser.
If you prefer not to block all cookies from eXelate you may also manage your preferences to enable only certain non-personally identifiable preferences to be delivered. For more information please click here.
Additionally, eXelate is a member of the NAI (Network Advertising Initiative), which allows for the central deletion of all of its member’s cookies from a single opt-out page. To find out more, and opt-out of NAI member cookies, click here.
What are pixel tags? Pixel tags are small strings of html or JavaScript code that provide a method for delivering a graphic image on a Web page or other document. Pixel tags allow the operator of the Web page or other document, or a third party who serves the pixel tag, to set, read, and modify the eXelate targeting cookies. Pixel tags may also be used to obtain information about the computer being used to view that Web page such as the IP address of the computer that the tag is sent to, the time it was sent, the user’s operating system and browser type, and similar information.
We use information collected at various times and by pixel tags and cookies placed on several Web sites in order to deliver our service to advertisers and create a more targeted advertising experience for the user.
As part of its service, eXelate does NOT collect any personally identifiable information from Users. eXelate also does NOT store any personally identifiable information such as name, address, telephone number, social security number or e-mail. As a result, we have no way of tying any of the information we collect back to a particular User.
Some of our Targeted Publishers, Displaying Publishers and Networks may place their own cookies on a user’s internet browser outside of the eXelate service, however eXelate has no access to or control over these cookies.
As a matter of policy, eXelate does not set any targeting cookies based on adult related searches or adult content.
Although some of the data contained in the cookies generated on a user’s internet browser is also written to the eXelate database, this is done solely in an aggregate form, for reporting, analysis and accounting purposes with eXelate’s clients. eXelate does not obtain or maintain separate data for a given user on its servers.
2. INFORMATION SHARING AND DISCLOSURE
As described above, eXelate stores only aggregated data on its servers. We may share such aggregate, non-personal information with Targeted Publishers, Displaying Publishers, and Networks in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis.
We disclose eXelate Targeting Data, and information derived from eXelate Targeting Data, to our customers in the ordinary course of our business. These customers include the companies listed here. We indicate to our customers (including the companies listed here) a user’s membership within a Targeting Data segment at various times. For example, we may tag an anonymous user as a member of a segment when the user views certain Web pages that are operated or controlled by a Targeted Publisher. Our customers may use a user’s membership within a segment to display advertisements and other content that are targeted to the user. Our customers may also use third-party service providers, acting on behalf of those customers, to display advertising or other content that reflects a user’s membership in a segment. We do not authorize our customers to resell or sub-license Preference Data to third parties. Targeting Data is to be used for marketing related purposes only.
We may share eXelate Targeting Data with third-party service providers (e.g., data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf.
We may also disclose eXelate Targeting Data if we believe that we have a legal obligation to do so.
eXelate policy is to retain our anonymous log file data for up to ninety days. This data is kept in an anonymous form and used for analysis purposes only, not for the delivery of any targeted advertisements or other content.
Also, in the event eXelate is merged into another company, or another company acquires all or substantially all of eXelate’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by eXelate may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.
3. HOW IS OUR INFORMATION SECURED AND PROTECTED?
All of the user data collected by eXelate is stored only in aggregate form, meaning that information about a specific user cannot be retrieved. Even so, we maintain physical, electronic, and administrative safeguards to protect all our data from accidental, unauthorized or unlawful access, use, modification, disclosure, loss, or destruction. The data is kept on a secure server and we restrict access to the data solely to authorized users. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer an absolute guarantee or warrant the security of the information we possess.
4. CHILDREN UNDER 13 YEARS OF AGE
The website and the services provided by eXelate are not intended for persons under 13 years of age. eXelate’s products and services are not developed or directed at children. We do not knowingly solicit or collect any personally identifiable information including not from children under the age of 13, nor do we market our products or services to children under the age of 13. To learn more about our privacy policies for www.exelate.com, please click here.
5. CHANGES TO OUR POLICY
We may revise this Policy at any time. We encourage you to visit this page periodically to review our current Policy so that you will always know what information we gather and how we may use that information. Any and all updates to our policy are posted here, and our partner Networks and Publishers are also notified.
6. CONTACTING US
Should you have any questions in regards to this Policy or eXelate’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: privacy@exelate.com or by mail/phone at: 7 West 22nd Street, 9th Floor, New York, NY 10010. +1.646.380.4400
