Marketer Case Studies
National Rental Car Company – AdBrite case study
Advertising Goal: Increase the performance of pre-holiday campaigns.
Solution: Target eXelate intent data- specifically, in-market travel intender audiences.
Result: Click-through rate (CTR) increased by more than 60% and cost per acquisition (CPA) was reduced by 23%.
Premier Apparel Retailer – Collective case study
Advertising Goal: Extend brand reach and identification among apparel shoppers, while maximizing campaign performance through increased CTR.
Solution: Target eXelate intent data- specifically, fashion purchase intender audiences.
Result: Increased CTR by more than 75%.
Computer Retailer – xa.net case study
Advertising Goal: Increase ROI and improve overall reach.
Solution: Compare 2 media buys: one without data, and one with eXelate data and a multi-day variable frequency cap.
Result: 92% lift in ROI (including the cost of data and media) as compared to the campaign without data.
Publisher Case Studies
Travel Website
Business Goal: Streamline tag management and eliminate Website latency.
Solution: Partner with eXelate to accelerate data sales and implement an efficient tag-management strategy.
Result: Increased data-driven revenue by 15%, centralized tag management through a single interface, and implemented a container tag to reduce site latency.
Automobile Website
Business Goal: Regain control over their premium audience and maximize revenue opportunities through strategic sales initiatives.
Solution: Select eXelate to manage, monitor and monetize all aspects of their online data sales.
Result: Grew audience revenue exponentially, developed transparent relationships with strategic buyers, and seamlessly implemented new data sales strategies.
