Marketing and Selling With B2B Data
By: David Fischer | SVP Sales & Account Management

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Marketing and Selling With B2B Data

october 14, 2014

One of the biggest challenges facing B2B marketers today is aligning marketing efforts to effectively support selling efforts. The B2B purchase process is complex. Marketers must develop a strong understanding of the decision makers that they are targeting. What is []

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Where Are the Auto Ad Dollars Going?

october 7, 2014

According to eMarketer, the auto industry spent $5 billion in 2013 on digital advertising. They are ramping up to spend $6.15 billion in 2014, an increase over 18% – and it will only continue to rise. If it keeps at []


The Ebola Virus: Fighting Misinformation

october 3, 2014
data snaX

After sweeping through Western Africa (and recently landing in Dallas), the Ebola virus has left thousands dead in Guinea, Liberia, Nigeria, and Sierra Leone. While it’s true that Ebola is extremely dangerous with fatality rates over 50%, the fact remains []

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Breaking Down Barriers Between Marketers and Consumers

september 30, 2014

We’ve said it before – the digital revolution has completely changed the way consumers research, evaluate, and buy products. While the consumer benefits, marketers are left to contend with escalating media fragmentation and the resulting loss of control over consumer []

Cobweb from colored threads

Weaving Together Consumers, Audiences, and Customers

september 23, 2014

The stages from browser to buyer that consumers embark on has been talked about frequently these days as the customer journey. There are several forms that journey is believed to take, from funnel to loop; however, the more important factor []

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Understanding the Customer Data Life Cycle: The Pursuit of Consumer Identity

september 18, 2014
white papers

Marketers have it tough. Connecting CRM data, ad performance metrics and purchase history information is difficult. Technology giants are chipping away at your ability to control consumer relationships, and building walls around their data – data about your customers. eXelate’s []


How to Build a Great Data Science Team

september 16, 2014

As Seen In: CiteWorld Enterprises that want to launch big data initiatives — or even more ambitiously, seek to create an “analytics culture”  – invariably should answer a handful of critical questions before spending money and allocating resources: What’s the []


To B or to B2B?

september 16, 2014

I <3 B2B.  B2B is everywhere.  B2B is powerful.  B2B is mysterious.  B2B is sexy.  B2B is a team sport.  B2B is most definitely NOT dead! This week I officially join eXelate and bring my passion and longevity in B2B []


#SummerSeriesCHI: Data-Driven Marketing Panel

september 11, 2014

eXelate’s Summer Series Chicago featured a panel on data-driven marketing that focused on strategies marketers can use that fuel results and revenue. What does it mean to create a data-driven marketing strategy? How does first party data inform your decision making, media mix, []

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