Advertisers / Agencies

How can I use eXelate targeting data?

eXelate targeting data is easily accessed via a variety of sources, including:

• Ad Networks  We are partnered with over 40 ad networks, many of which you can find in the section titled AD NETWORK PARTNERS. You can contact them directly and ask for eXelate data by name.
• Media Exchanges   eXelate data is directly integrated into several leading media exchanges including Yahoo’s Right Media Exchange and the AppNexus platform. Please contact us directly for info on how you can directly apply our data to the media you acquire through these platforms.
• Direct Ad Server Integration  If you have your own ad server, eXelate can easily integrate its qualified data seamlessly into your serving process. For more info, please contact us directly.

Can I get a sense of performance BEFORE I pay for the data?

Sure. Through eXelate’s Campaign Insight program, you can get a snapshot of how ALL of eXelate’s data pools work against any campaign before you pay for the data. No one else offers such an easy way to evaluate targeting data. Please see the INSIGHT & OPTIMIZATION section for more details.

My clients are worried about placement. How do you deal with that?

eXelate is strictly in the data business – we don’t buy or sell media. Because of that, we are not tied to media buys on particular publishers. eXelate data goes where you want it to go, because you are in control of the buy. We just “juice up” that buy to make it even more powerful!

Where does your data come from?

eXelate works with leading, branded publishers who are interested in building and controlling a premium data strategy. In order to manage channel conflict and thereby provide access to the best publishers possible, we maintain their confidentiality. Additionally, as part of our vetting process, we not only analyze their audience to confirm they are top-notch, but also take steps to ensure that the publishers are in compliance with the latest consumer privacy standards.

What kind of performance can I expect using eXelate data?

The lift that eXelate data can deliver varies based on many factors including targeting segment, placement, ad type, creative and volume. Generally, however, we see lifts vs. similarly delivered RON campaigns of 50%-250%

I like the idea. Now how can I sell it to my client?

The eXelate team is happy to provide co-branded collateral, supporting statistics and other information that can help move the needle with your clients. Just let us know what we can do to bring the data message home.