Consumers

EXELATE MEDIA, LTD. – WEBSITE PRIVACY POLICY for www.exelate.com

(for SERVICE PRIVACY POLICY please click here.) 
 
Effective: April 1, 2010

1. GENERAL

EXELATE MEDIA LTD., (owner of exelate.com), a company headquartered in Israel and with operations in the U.S. ("eXelate"), is the provider of cookie based targeting services for online advertisers. By placing targeting cookies on consumers browsers, eXelate enables advertisers to better tailor advertising to suit the interests of the consumer.

Exelate is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is an independent organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers only the activity on the Web site www.exelate.com. Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact privacy@exelate.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php TRUSTe will then serve as a liaison with us to resolve your concerns.

To contact TRUSTe to express concerns regarding eXelate’s privacy statement the Watchdog Dispute Resolution link is: http://www.truste.org/consumers/watchdog_complaint.php

2. WHAT INFORMATION DO WE COLLECT?

eXelate collects personally identifiable information (PII) in the “Contact Us” section of the www.exelate.com website, such as personal name, company name and e-mail address. The information that eXelate servers record is for reply only and is later on erased with no further use. eXelate does not match any of the cookie-based data which is gathered via our Service with other data in an attempt to identify a user, and thus we will NEVER KNOW the identity of a user. If for any reason a user wishes to update/correct their PII in the Contact Us section, please resubmit your contact information or send an email to contact@exelate.com.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

As a matter of policy, eXelate’s Service does not deliver targeting cookies based on adult related searches or adult content. Although some of the data contained in the cookies generated on a user’s hard drive is also written to the eXelate database, this is done solely in an aggregate form, for reporting and accounting purposes with eXelate's clients. eXelate does not obtain or maintain separate data for a given user on its servers. The unique value of the eXelate concept is that it relies solely on Cookies to match the user to targeted ads.

What are cookies? Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user returns to a website or goes to another website. Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, make the website easier to use, measure the effectiveness of their promotional placements, and tailor their website to better match a user’s interests and preferences. Cookies cannot be used to access any other data on a user’s hard drive, or to personally identify them. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.

Some of our Targeted Publishers, Display Publishers and Networks may place their own cookies on a user’s hard drive outside of the eXelate service, however eXelate has no access to or control over these cookies.

3. INFORMATION SHARING

As described above, eXelate stores only aggregated data on its servers. We may share such aggregate, non-personal information with Targeted Publishers, Display Publishers, and Networks in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis.

Also, in the event eXelate is merged into another company, or another company acquires all or substantially all of eXelate’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by eXelate may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.

4. HOW IS OUR INFORMATION SECURED AND PROTECTED?

All of the user data collected by eXelate is stored only in aggregate form, meaning that information about a specific user cannot be retrieved. Even so, we maintain physical, electronic, and administrative safeguards to protect all our data from accidental, unauthorized or unlawful access, use, modification, disclosure, loss, or destruction. The data is kept on a secure server and we restrict access to the data solely to authorized users. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer an absolute guarantee or warrant the security of the information we possess.

5. CHILDREN UNDER 13 YEARS OF AGE

The services of eXelate are not intended for persons under 13 years of age. eXelate’s products and services are not developed or directed at children. We do not knowingly solicit or collect any personally identifiable information including not from children under the age of 13, nor do we knowingly market our products or services to children under the age of 13.

6. CHANGES TO OUR POLICY

We may revise this Policy at any time. We encourage you to visit this page periodically to review our current Policy so that you will always know what information we gather and how we may use that information. In the event we make any material changes to this Policy we will advise our Publishers and Networks of such changes in advance.

7. CONTACTING US

Should you have any questions in regards to this Policy or any of eXelate’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: privacy@exelate.com or by mail/phone at: 817 Broadway, 10th Floor, New York, NY 10003. +1 646 237 4200