Industry Innovators Matt Freeman and Martin Nisenholtz Join eXelate's Board
Two of Online Media's Most Influential Pioneers Embrace the Data Leaders of the New Online Advertising Ecosystem
NEW YORK, July 15, 2010 /PRNewswire via COMTEX/ -- eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers, today announced that two of the online media industry's most significant players, Matt Freeman, CEO of IPG's Mediabrands Ventures and Martin Nisenholtz, New York Times Company's Senior Vice President, Digital Operations have joined the company's Board of Directors.
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eXelate Launches First Private Marketplace Solution for Targeting Data
Leading Web and Mobile Publisher WhitePages to Go Live With Search Behavior Data on Platform Built to Meet Publisher Demands for Centralized, Transparent Data Control and Privacy Management
NEW YORK, NY (June 16, 2010) –eXelate, the first and largest open marketplace for online targeting data, and the leading provider of data management tools, announced today the launch of their Private Marketplace for Publishers, teXi:PM. For the first time, publishers can now create stand-alone, exclusive, transparent data exchanges for their premium partners including agencies, OEMs and direct advertisers. The teXi:PM tool is an integral part of eXelate’s successful teXi:DM Data Management suite for publishers which launched in October, 2009.
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eXelate Joins adap.tv Marketplace to Offer Audience Targeting and Optimization Tools
SAN MATEO, Calif., June 2 /PRNewswire/ -- Adap.tv, creators of the first online video advertising marketplace and the onesource video ad management platform for publishers, announced today a partnership with eXelate, the first and largest open exchange for audience targeting data. eXelate is the first to offer advanced targeting services through the new open data integration feature of the adap.tv marketplace (atm), which helps advertisers leverage multiple data targeting sources for their online video campaigns..
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Computer Retailer Sees 92% ROI Lift Using XA.net’s CPMatic Platform and eXelate
Granular Shopping Data and Dynamic Frequency Optimization Lead to Tremendous Long-Term Advertising Results for XA.net Client
SAN FRANCISCO, CA–(Marketwire – March 29, 2010) – XA.net’s CPMatic.com, the first broadly-accessible advertising platform to allow advertisers automated, optimized access to both media and data, and eXelate, the first and largest open marketplace for online targeting data, announced today the results of the recent integration of eXelate data into the CPMatic platform and the dramatic results for clients that they have been able to generate together.
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Break Media Partners With BlueKai and eXelate to Offer Advanced Targeting and Optimization Capabilities to Advertisers
Video and Display Ads on the Break Media Network Will Now Be Enhanced by Insights From Industry-Leading Data Providers
LOS ANGELES--(BUSINESS WIRE)-- Break Media, the Internet’s premier entertainment community for men, today announced partnerships with BlueKai, the largest in-market data auction, and eXelate, the first and largest open marketplace for audience targeting data, to provide Break advertisers with industry-leading ad targeting and optimization capabilities. This move combines one of the largest video and display advertising networks in the U.S. with new targeting data and tools to maximize the effectiveness and measurability of ad campaigns.
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eXelate and Neilsen Align to Bring Offline Household Level Data into eXelate's Targeting Exchange
eXelate becomes the first major data exchange to directly integrate both granular online and premium anonymous household-level offline data, enabling advertisers to create integrated online programs that reach their best prospects more efficiently
NEW YORK, NY (March 15, 2010) – eXelate, the first and largest open marketplace for online targeting data, and Nielsen, the world’s largest provider of media and consumer information and analytics, today announced a deal to include Nielsen’s household segmentation data in eXelate’s Targeting eXchange.
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eXelate Behavioral Data Indicates "What Is Good For Apple May Be Good For All" as iPad Launch Announcement Lifts Entire Tech Shopping Segment
Data exchange launches the eXelate indeX, a research report based on audience interest and purchase intent trends observed by its Data Lab
NEW YORK, NY (February 11, 2010) - January 2010 saw the launch of two highly anticipated digital devices – Apple’s iPad and Google’s Nexus One mobile phone. Though both launches generated a lot of buzz, observations gathered from eXelate behavioral data indicate that the iPad launch not only generated increased purchase intent activity for all Apple products it also did so for the entire portable computing space.
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eXelate and Invite Media Partner to Deliver Seamless Targeting Data Access and Performance Reporting Across Multiple Media Exchanges
For the First Time Media Buyers Can Leverage Deep Targeting Data in Real-Time on Billions of Premium Impressions
NEW YORK, Jan. 26 /PRNewswire/ -- eXelate, the first and largest open marketplace for online targeting data, and Invite Media, creator of Bid Manager©, the first universal buying platform for display media, announced a partnership to provide Invite Media customers with real time targeting data and dynamic insight reporting through eXelate.
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ZEDO and eXelate Partner to Deliver Targeting Data Directly Into Ad Management Platform
San Francisco, CA (December 09, 2009) - ZEDO Inc., the largest privately held ad server in the US, announced a partnership with eXelate, the creator of the world's first behavioral targeting data exchange. With this integration, ZEDO's Ad Serving customers will be able to access eXelate targeting data on 170 million unique users from within ZEDO's ad management interface.
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eXelate Expands Leadership with Top Sales Talent
Behavioral Targeting Vet Damian Garbaccio Joins eXelate as Vice President of Business Development
NEW YORK, NY (December 4, 2009) eXelate, the first and largest open marketplace for online targeting data, today announced that Damian Garbaccio has joined the company in the newly formed position of Vice President of Business Development. Having spent almost a decade in the online advertising space, with a recent focus on Behavioral Targeting, Mr. Garbaccio brings seasoned business development and sales leadership to the executive team at the premier targeting data exchange. The position will report to the Chief Revenue officer of the Company.
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Advertising Media Icon Jon Mandel Embraces the Value of Digital Data and Joins eXelate Advisory Board
One of the most influential players in media, including tenures in multiple C-level offices at Group M, MediaCom and Nielsen, Mandel’s vision moves beyond media and embraces digital data as the DNA of more effective advertising
NEW YORK, NY (October 20, 2009) eXelate, the first and the largest open marketplace for online targeting data, today announced that advertising media icon Jon Mandel has joined the company’s advisory board. Having spent more than three decades in offline media planning, research and buying capacities, Mr. Mandel’s move underlines the emerging precept that digital data, like the kind used in eXelate’s Targeting eXchange, can serve as the DNA for more powerful media planning and buying across the online and offline spectrum.
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eXelate Launches First Targeting Data Management Platform for Publishers Enabling Easy Audience Monetization and Management
New “teXi:DM for Publishers” Toolset Allows Publishers to Manage Cookie-Based Audience Data in the Same Manner they Do Online Media, Ushering In a New Era of Data Control and Monetization
NEW YORK, NY (October 9, 2009) eXelate, the first and largest open marketplace for online targeting data, announced today that they have launched teXi:DM, the first toolset that empowers publishers to take back control of their audience data management and monetization efforts.
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eXelate Launches Its "Access+ Partner Program" with Leading Video Ad Networks that Reach Over 70% of U.S. Web Audience
Advertisers and Agencies Can Now Easily Use Targeting Data to Improve Video Advertising Performance with eXelate’s “Data Anywhere”
NEW YORK, NY (September 9, 2009) eXelate, the world's first open marketplace for online targeting data, today announced the launch of their Access+ Partner Program by inking deals with leading video ad networks BrightRoll and TidalTV as the first of its Access+ Video Partners. The new video partners represent some of the largest U.S. video ad networks, and have a combined reach of over 70% of U.S. Internet Households – topping 100M Unique Visitors per month.
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eXelate and Bizo Partner to Offer Largest and Most Comprehensive Business-to-Business Data Reach
Partnership will enable ad networks and agencies to efficiently target more than 50 million B-to-B decision makers
NEW YORK, NY (June 30, 2009) eXelate, the world's first and largest marketplace for online targeting data, today announced a partnership with Bizo, the leading B-to-B advertising and targeting network. Via eXelate’s media platform integration with Yahoo’s Right Media Exchange, eXelate and Bizo will provide access to targeting data on more than 50 million Business-to-Business purchase decision makers, giving them a combined reach larger than any online B-to-B entity.
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eXelate, the First and Largest Targeting Data Exchange, Joins NAI
eXelate brings publisher-centric data control and privacy management approach to the industry's leading trade association
NEW YORK, NY (May 13, 2009) eXelate, the creator of the world's first and largest exchange for targeting data, today announced that the company has joined the Network Advertising Initiative (NAI), a coalition of leading online advertising companies that have established standards for protecting Web consumer privacy with respect to online adverting practices.
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eXelate Optimization Lab Launches Insight Program for Ad Networks, Enabling Campaign Optimization Across Multiple Behavioral Segments
eXelate is uncovering unique behavioral targeting enhancements for dozens of leading ad networks
NEW YORK, NY (February 24, 2009) Whom do you think would be more likely to click on an ad with a suggestive picture of Paris Hilton, men or women?
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Nancy Neumann Joins Targeting Data Exchange eXelate as Director of Network Development
Neumann will be responsible for the ‘buy’ side of the exchange, focusing on network customers, including ad networks, optimization engines and agencies to promote data acquisition and usage
NEW YORK, NY (November 26, 2008) eXelate, the creator of the world's first exchange for behavioral targeting data, is announcing that Nancy Neumann has joined the company as Director of Network Development.
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Behavioral Targeting data Exchange eXelate Launches 'teXi' Management Interface, Giving Publishers Insight into Behavioral Targeted Exchange Transactions
eXelate Targeting eXchange Publishers benefit from real-time monitoring of eXchange activity including data transaction volume, revenue generation, channel performance, audience composition & more
NEW YORK, NY (September 18, 2008) eXelate, creator of the world's first behavioral targeting data exchange, is announcing the launch of 'teXi' (Targeting eXchange Interface) for publishers on the eXchange. teXi is a web-based behavioral data management and reporting tool which monitors eXchange activity and provides publishers (data sellers) with real-time performance and revenue metrics.
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eXelate Launches Targeting Optimization Lab, Enabling More Effective, Privacy-Safe Targeting through the eXelate Targeting Exchange
Campaigns already benefitting from improved performance due to the eXelate Lab
NEW YORK, NY, August 19th, 2008 – eXelate, the creator of the world's first exchange for targeting data, is announcing the launch of a newly chartered Targeting Optimization Lab. The mission of the eXelate Lab is to continuously filter, analyze and optimize personally unidentifiable targeting data gathered from its publisher partners and made available to ad networks on the eXelate Targeting eXchange.
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eXelate Selected by AlwaysOn as an AO Global 250 Winner
Recognized for game-changing technology and market value
New York NY, July 17, 2008 – eXelate, the creator of the world's first exchange for targeting data, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. eXelate was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
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eXelate Hires Top Executive Talent and Opens New York Headquarters
Interactive Industry Veteran Mark S. Zagorski Joins Team as Chief Revenue Officer
NEW YORK, NY (May 21, 2008) eXelate, the creator of the world's first exchange for targeting data,
announced today that it has brought aboard Mark S. Zagorski in the newly created position of Chief Revenue Officer and has opened a U.S. headquarters located in New York’s Silicon Alley.
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Facebook's Chamath Palihapitiya and Owen Van Natta Invited to Try eXelate's Privacy-Friendly Advertising Exchange
Following Facebook’s challenges in monetizing their social network, eXelate founder Elad Efraim invites the company’s VP Product Marketing & Operations and Chief Revenue Officer to see how eXelate’s privacy-friendly exchange can satisfy Facebook users and investors alike
New York, NY, December 18, 2007 – eXelate, the creator of the world's first targeting data marketplace, is formally inviting Facebook’s VP Product Marketing & Operations Chamath Palihapitiya and Chief Revenue Officer Owen Van Natta to contact company founder and CTO Elad Efraim at eefraim@exelate.com to try eXelate’s privacy-friendly exchange.
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eXelate Secures $4 Million from Carmel Ventures and Launches the eXelate Targeting Exchange
New exchange enables ad networks and vertical publishers alike to benefit from a marketplace of targeting data in the online advertising market
New York, NY, October 30, 2007 –eXelate, the creator of the world's first targeting data marketplace, today announced it has secured $4 million in first-round financing from Carmel Ventures and is launching the eXelate Targeting eXchange™. Shlomo Dovrat, Co-Founder and General Partner of Carmel Ventures, joins the Company’s board of directors.
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