Following $16 million funding secured in 2010, eXelate expands its global footprint
NEW YORK, NY (January 25, 2011) – eXelate, the data engine powering privacy-safe audience access within the digital advertising ecosystem, today announced that European behavioral targeting pioneer Alain Sanjaume has joined the company as General Manager, Operations, United Kingdom and France. In this capacity, Alain will spearhead eXelate’s expansion into key European markets, leading with the UK and France, where he will lead business development.
eXelate enables publishers to leverage audience data by powering data transactions through a private or exchange marketplace. eXelate’s platform provides scalable data sales infrastructure, centralizes consumer privacy functions, and fosters additional revenue opportunities for publishers looking to maximize profit from proprietary audience interactions.
Based on his vast experience and European industry knowledge, Alain will be managing eXelate’s expansion into Europe in conjunction with eXelate’s business development and publisher relations teams. Presently, Alain is focusing on cultivating relationships with leading UK and French publishers, portals, ad agencies, networks and exchanges. These efforts, coupled with eXelate’s existing relationships will cement the company’s strong digital footprint, and enable existing and new partners to grow internationally with eXelate.
“With a digital career which has included several European firsts, it was natural for me to team up with eXelate, the original targeting eXchange,” said Alain Sanjaume, eXelate’s General Manager, Operations, UK and France. “I look forward to working alongside eXelate’s exceptional team as we work to further realize the substantial growth potential of this organization.”
Alain is an industry pioneer, having introduced behavioral targeting in France four years ago as Managing Director of Wunderloop France, a technology company acquired by Audience Science in July 2010. As Managing Director of Espotting, Alain was the first to launch a sponsored link business in France. When Espotting merged with FindWhat.com and later became MIVA, Alain became Associate Director, Europe, for the company. In addition, Alain has written a book about behavioral targeting, “Marketing Comportemental”, and is one of the leading bloggers covering behavioral targeting on his Ciblarge Comportemenal blog.
(www.ciblage-comportemental.net)
“We’re thrilled to have Alain oversee our business development efforts in Europe,” said Mark S. Zagorski, CEO, eXelate. “Alain not only brings a deep understanding of the targeting space, but a wealth of experience working with top publishers who are seeking to better leverage their audience data. This is a great win for eXelate as well as local publishers.”
About eXelate:
eXelate is the data engine powering privacy-safe audience data access within the digital advertising ecosystem. Through participation on the eXelate eXchange and access to proprietary data management tools such as eXelate’s teXi, data buyers build an instant behavioral targeting function and optimize their campaign delivery, while data sellers gain direct control over their audience data distribution and build a new privacy–friendly income stream. The eXchange includes over 50 top ad network, agency and demand-side platform buyers and dozens of leading publishers, who deliver targeting data on nearly 200 million U.S. unique users in verticals including Business-to-Business, Auto, Travel, Finance, Shopping and registration-based Demographics. For more information please visit www.exelate.com.
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Contact info:
Uriah Av-Ron
Email: pr@exelate.com
www.exelate.com
Tel.: (646) 755-6120
