Deal creates complete modeling for marketers seeking precision scale in courting the $100K+ audience.
NEW YORK, NY (June 2, 2011) – Martini Media (www.martinimediainc.com), the digital platform for the $100K+ audience, and eXelate (www.exelate.com), the engine that powers 20 billion real-time, privacy-compliant data connections each month for over 200 publishers and marketers, today announced a deal that will give marketers a new level of precision at scale in approaching the most important audience online.
Martini will combine its behavioral data on $100K+ consumers, collected via more than 1,000 partner sites catering to their business and lifestyle interests, with data from the eXelate Data Marketplace. eXelate’s Data Marketplace aggregates demographic, behavioral interest and purchase intent data on more than 200 million unique visitors monthly. As a result of the partnership, marketers will be able to identify and reach the most influential consumers across the Internet more effectively.
“Marketers need to be able to extend micro targets across the Internet,” said Skip Brand, CEO of Martini Media. “The combination of Martini’s precision targeting and eXelate’s scale will make it easier than ever to reach the people with the greatest online buying power and influence.”
For Martini, this is the latest in a series of technology upgrades aimed at opening the most influential market for advertisers. The company recently announced it will develop a proprietary platform for branded response targeting, and cut a deal with NetSeer for contextual targeting.
“Our partnership allows marketers to access the largest volume of high-value decision makers through one system,” said Mark S. Zagorski, CEO of eXelate. “As online marketers demand more precision, technology leaders need to collaborate on platforms that deliver more relevant audiences. Martini Media delivers one of the most attractive high-end audiences on the Web. When you combine that with the rich insight and additional scale that eXelate tools and data can provide, you have a match made in marketer heaven.”
About Martini Media
Martini Media is the digital media platform for reaching American consumers with household incomes over $100,000: 25% of the Internet population with 70% of the spending power. Martini operates a publisher network of 1,000 lifestyle and business sites where this audience is most engaged. For publishers, Martini provides revenue support across banner, video, mobile, email, social, local, and data solutions. For more than 300 premium, luxury, and B2B advertisers, Martini leverages proprietary audience data and provides a variety of custom programs and rich media solutions to meet both direct response and branding needs. Martini was founded in late 2008 and is funded by Venrock (www.venrock.com), Reed Elsevier Ventures (http://bit.ly/bvbe2x) and Granite Ventures (www.graniteventures.com), along with a number of prominent angel investors. For more information, visit www.martinimediainc.com.
About eXelate
eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month. We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management. Through our DataLinX data management platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy friendly, advertising experience. For more information, please visit http://www.exelate.com.
Contact:
Martini Media: Fred Pfaff, 917-902-6883, fred@fredpfaffinc.com
eXelate: Uriah Av-Ron, 646-755-6120, pr@exelate.com
