news
news articles / press releases
2013
2013 (27)
- Jun 6
A Bullseye Requires Accurate Data - May 30
Smart Data and Analytics Pioneer eXelate Doubles Revenue and Opens Offices in Chicago, Detroit and Los Angeles - May 28
Moving from Big Data into an Era of Smart Data - May 22
DataXu Introduces the Industry’s First Algorithm Marketplace - May 14
eXelate and Drawbridge partnership extends audience targeting to over 600M mobile devices - May 14
Killing Third-Party Cookies Will Not Save Branded Publishers - Apr 26
Audience Targeting Goes Mobile - Apr 24
Advertisers Grab Third-Party Data For Tablet Ad Targeting - Apr 24
eXelate and Digiday Research Finds that Advertisers and Agencies Rank 3rd Party Online Data as the Most Essential Data Type for Audience Targeting on Both Direct Response and Branding Campaigns - Apr 11
eXelate Names Eugene Becker Senior Vice President of Product Management - Apr 4
Driving Better Campaign Results, New eXelate Data Optimization Service Creates More Effective Smart Data Pools - Apr 4
Making Data Work - Apr 4
Data Accuracy Vital To Improve Online Advertising - Mar 27
Beyond the Firewall: Why Business Intelligence Matters To Advertising - Mar 14
Former comScore VP Joins eXelate As CMO - Mar 14
eXelate Appoints Khurrum Malik
Chief Marketing Officer - Feb 28
Announcing the 2013 OnMedia 100 Top Private Companies - Feb 27
eXelate Turns Big Data into Smart Data for Marketers with Revolution Analytics and IBM PureData for Analytics - Feb 27
Travel: Behavior, Location Tells Me Where You’re Going - Feb 23
The Real Top 15 Venture Capital Deals Of 2012 - Feb 8
Mobile Plays Big During Super Bowl, Major Spikes In Product Search - Jan 10
Online Radio Will Start Serving Ads Based on Your Web Browsing - Jan 10
Triton Taps eXelate For Ad Targeting - Jan 9
Triton Digital Partners with eXelate To Deliver Industry-First Targetable Streaming Audio Advertisements - Jan 7
The Geeks Shall Inherit the Earth - Jan 2
Industry Leaders Offer Predictions for 2013 - Jan 2
What’s In Store For Marketers in 2013? The Data Knows!
2012
2012 (44)
- Dec 20
More Data or Better Algorithms? Not So Fast. - Dec 13
Zettabytes Of Data Could Prompt Partnerships - Dec 12
Varick Builds Data Management Platform, Partners with eXelate on proprietary software - Dec 11
Varick Partners with eXelate to Enhance Data Management Offering - Dec 3
Remix Opinion: Is Thanksgiving Football Heading the Way of the Twinkie? - Nov 29
Cyber Monday Remains Digital King, But Black Friday is Becoming the Mobile Friday of the Black Weekend - Nov 28
eXelate Releases Audience Segment Black Friday, Cyber Monday Data - Nov 13
Brands, Agencies Plan To Increase Custom Data Use In 2013 - Oct 31
60% of Ad Campaigns Use Audience Data in 2012 with a 27 – 44% Increase Expected in 2013, According to Research from eXelate and Digiday - Oct 25
Audience Targeting Big, Getting Bigger - Sep 25
eXelate Secures $12 Million To Harness Big Data - Sep 24
Online Data Provider Exelate Nabs $12 Million Investment to Fund Expansion - Sep 24
eXelate Raises $12 Million in Series C Funding - Aug 9
Will Nielsen’s Cross-Platform Model Lead To Set-Top-Box TV Ad Targeting? - Aug 7
Nielsen Bridges Online, Offline Behaviors with New Cross-Platform Offering - Jul 17
Online Data Leader eXelate to Host Big Data eXposed Digital Media Summit on July 24th in Tel Aviv - Jul 2
What do the under-25 folks really think? - Jun 20
eXelate Introduces Top-Funnel Targeting - Jun 20
eXelate Launches Custom Audience Modeling Tool for Long-Term Brand Affinity - Jun 20
eXelate Launches maX Brand™, an Actionable Custom Modeling Solution for Expanding Brand Reach Quickly and Easily - Jun 11
Online Data Leader eXelate to host Modeling eXposed Digital Media Modeling Summit on June 20th in New York - Jun 7
TruSignal and eXelate Join Forces for Highly Targeted Brand Marketing - Jun 6
TruSignal Partners with eXelate to Bring High Value Audience Targeting Segments to Online Advertisers - Jun 6
Audience Targeting Coming From A Neighborhood Store Near You - May 24
Videology’s Global Server-to-Server Integration with eXelate Offers Video Advertisers Immediate, Scalable Reach for Custom Consumer Segments - May 16
5 Ways Facebook Will Turn Mobile Risk into Reward - May 8
eXelate Data and Turn Platform Meld, Promising More and Faster Decisions - May 8
Turn Integrates eXelate to Provide Marketers With Best-In-Class Online Data - May 7
eXelate Finds New Uses For Online Data - Mar 28
Data Provider V12 Group Jumps on eXelate’s Platform - Mar 27
With Marketers Increasingly Seeking Data to Improve Ad Campaign Performance, V12 Group Announces New Partnership with eXelate - Mar 23
The Rise of An Equity Culture - Mar 7
The State of eXelate: CEO Zagorski On The Exchange, maX Data Product And Programmatic Buying Trends - Feb 21
Independent Data Analysis Aids Credibility - Feb 14
eXelate Launches Campaign-Specific, Real-Time Audience Targeting - Feb 13
eXelate Goes Real-Time, Enables ‘On-The-Fly’ Segmentation - Feb 13
eXelate Launches maX Data™: Adaptive Audience Segments, Custom Built on a Campaign-by-Campaign Basis - Feb 7
Hottest New York City Company Awardees Announced by Lead411 - Feb 7
eXelate Selected by AlwaysOn as an OnMedia Top 100 Winner - Jan 31
eXelate, Nielsen Catalina Help Refine Digital Ad Targets - Jan 31
eXelate, Nielsen Catalina Solutions Partner to Bring CPG Data Online - Jan 31
eXelate Announces Alliance with Nielsen Catalina Solutions - Jan 18
New IAB Study Reveals ‘Data Divide’: Early Adopters Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices - Jan 10
Predictions For 2012: Data Is Everywhere!
2011
2011 (55)
- Dec 9
How To Turn Data Into Knowledge And Action - Dec 9
Defining the Audience Discovery Value Chain - Dec 8
Cyber Monday 2011 - Dec 7
Women in Ad Tech By the Numbers - Dec 1
Cyber Monday 2011 Results - Nov 29
Black Friday trends to tech buys - Nov 28
Black Friday 2011 Results - Nov 23
Discover Big Data with eXelate and Interclick - Nov 21
comScore validates eXelate data - Nov 17
Will comScore Data Validation Help Calm Advertisers' Fears? - Nov 16
eXelate Purchase Intent Data Scores Highest Rating from Comscore, Independently Verifying Direct Purchase Proclivity For the First Time - Nov 15
AppNexus Creates 'App Marketplace' for Online Ad Campaigns - Oct 21
eXelate Infuses Audience Data Into Cognitive Match’s Dynamic Creative Targeting - Oct 18
Ad Partnerships Putting Strain On T&Cs - Oct 18
Cognitive Match Integrates eXelate Audience Data to Improve Dynamic Advertising Creative and Message Targeting in Real-Time - Oct 13
Holiday Segments Are Here! - Oct 4
Online Data Marketplace eXelate Admitted to the Council for Accountable Advertising - Aug 16
eXelate Data Validated by comScore - Aug 16
ComScore, Exelate Cleaning Up ‘Garbage In, Garbage Out’ - Aug 16
eXelate is the first Online Data Marketplace to collaborate with comScore for Audience Segment Validation - Aug 9
Longboard Media Selects eXelate’s DataLinX Data Marketing Platform to Maximize Data Monetization - Aug 9
eXelate's CEO Coins Term For DMP - Aug 8
Ad Industry Holds Course In Face Of S&P U.S. Downgrade - Aug 3
Consumers Are People, Too … - Jul 15
eXelate Selected by AlwaysOn as an AlwaysOn Global 250 Winner - Jul 6
The DMP Debate: The Benefits of Pure Play vs. Mixed Model Data Management Platforms - Jun 2
Martini Media Teams with eXelate to Reach Highest Spending and Most Influential Online Audience - Jun 1
eXelate Forms Analytics Business Unit - May 31
eXelate Grows Management Team: Adds Senior Analytics and Product Leaders To Powerful Roster of Executives - May 24
Data Should Drive More Online Brand Dollars - May 11
BrightRoll Hits the Road to Talk Online Video Advertising, Launching V3 Roadshow - May 10
SMX Toronto panel examines the latest in search retargeting - Apr 22
Looking At Who's Looking At You: Users Lack Necessary Tools To See Who's Tracking Them Online - Apr 20
How Research Transforms Automotive Brands - Apr 12
TubeMogul Shifts To Real-Time Video-Ad Buying - Apr 7
PubMatic Offers Pubs Easy Access to Third-Party Data - Apr 7
DataLinx helps business publishers take control of their data - Mar 31
Autobytel Gains Direct Data Sales Channel Through eXelate - Mar 30
Explainer: The DMP - Mar 30
Autobytel Inc. Selects eXelate’s DataLinX DMP as Resource to Enhance Data Value - Mar 29
Tips: Creating Audience Segments - Mar 22
eXelate Upgraded Platform Helps Publisher's Ad Campaigns - Mar 22
eXelate CEO Zagorski Discusses New DataLinX Platform And Company Strategy - Mar 22
eXelate Launches DataLinX Data Management Platform - Mar 7
Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform - Feb 18
eXelate to Streamline Data Purchasing - Feb 17
Crunch Time: Consolidation Is Coming to Display Ecosystem - Feb 15
Hottest New York City Company Awardees Announced by Lead411 - Feb 15
5Qs with eXelate CEO Mark S. Zagorski - Feb 14
Cost vs. Value: Third-Party Targeting Data in the Demand-Side-Platform And Exchange Landscape - Jan 25
eXelate Names European Behavioral Targeting Pioneer Alain Sanjaume General Manager UK and France - Jan 18
eXelate Launches Premier Media Partnership - Jan 18
eXelate to Streamline Data Purchasing - Jan 18
eXelate Rolls Out 'Premier Media Partnership' Product - Jan 5
Ad Industry Could Get Cash Infusion In 2011
2010
2010 (38)
- Dec 22
Ad Targeter eXelate Promotes Zagorski To CEO - Dec 21
eXelate Names Mark S. Zagorski as New Chief Executive Officer - Dec 16
Trident Capital Joins eXelate's Second Round of Funding - Dec 16
As Regulatory Scrutiny Intensfies, Ad Targeter eXelate Adds To Second Round - Dec 13
Anti-Cookie Vigilance On the Rise - Dec 3
Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online Behavioral Advertising Data - Dec 2
Some Data-Miners Ready to Reveal What They Know - Nov 24
Why Ad 'Enablers' Are NY's Hottest Tech Properties - Oct 14
Agencies Tool Up for Data-Driven Media Buying - Aug 18
Counterpoint: Data and Media Work Well Together – Separately - Aug 3
eXelate Gets $15 Mil. for Web Ad Data - Aug 3
eXelate Closes $15 Million Round of Funding - Aug 3
Behavioral Targeter eXelate Raises $15 Million Second Round - Aug 3
eXelate Secures $15M; Educates Consumers On Ad Targeting - Aug 3
eXelate Raises $15 Million For Behavioral Targeting Data Marketplace - Aug 3
More Money for Your Data: Targeting Marketplace eXelate Raises $15 Million - Jul 15
Industry Innovators Matt Freeman and Martin Nisenholtz Join eXelate's Board - Jun 23
LucidMedia Partners With AlmondNet, BlueKai, and eXelate - Jun 16
eXelate Launches First Private Marketplace Solution for Targeting Data - Jun 16
eXelate Adds Tool to Help Web Publishers Manage Data - Jun 16
Online Publishers Can Get Private Data Exchange Thru eXelate Says CRO Zagorski - Jun 2
eXelate Joins adap.tv Marketplace to Offer Audience Targeting and Optimization Tools - Jun 2
Data Drives Adap.tv And eXelate Video Ad Targeting Deal - Mar 29
Computer Retailer Sees 92% ROI Lift Using XA.net´s CPMatic Platform and eXelate - Mar 29
Data Costs Surpass Media Costs, Agencies Say - Mar 29
Computer Retailer Gets 92% ROI On Behavior-Targeted Data - Mar 24
The firm will leverage data to offer advertisers the ability to target more specific audiences - Mar 20
Break Media Partners With BlueKai and eXelate to Offer Advanced Targeting and Optimization Capabilities to Advertisers - Mar 17
What Nielsen's Data Deal With eXelate Really Means - Mar 15
Exploring Ways to Build a Better Consumer ProfileExploring Ways to Build a Better Consumer Profile - Mar 15
eXelate and Nielsen Align to Bring Offline Household Level Data into eXelate's Targeting Exchange - Feb 11
Exelate Data Tracks iPad Echoes - Feb 11
eXelate Behavioral Data Indicates "What Is Good For Apple May Be Good For All" as iPad Launch Announcement Lifts Entire Tech Shopping Segment - Feb 11
iPad Launch Has Halo Effect on Apple Products, Laptops - Feb 11
eXelate Releases Industry Trend Report Wrapped In Behavioral Data - Jan 27
Media Buyers Get Targeting Data In Real Time - Jan 26
eXelate and Invite Media Partner to Deliver Seamless Targeting Data Access and Performance Reporting Across Multiple Media Exchanges - Jan 11
The Cookie Won't Crumble! Online Data Predictions for 2010
2009
2009 (26)
- Dec 4
Online Publishers Scurry To Solve Financial Woes - Nov 19
Digital Media Predictions for 2010 - Nov 5
Target-Marketing Becomes More Communal - Oct 30
Modeling Your Way To Better Campaign Results - Oct 20
eXelate Targets Media Vet Mandel For Board - Oct 13
AdBrite(R) Launches Open Source Platform for Data, Integrating eXelate Data - Oct 9
For Web Publishers, A Tool To Sell More User Data - Oct 1
eXelate and Google Singled Out As Models for Safe Harbor Privacy Legislation - Sep 9
eXelate Adds Video Ad Networks to Exchange - Jul 1
eXelate Lab Finds New ‘Insight’ for Ad Networks - Jun 30
eXelate, Bizo partner for B2B marketers - Jun 30
The :30 Isn't Dead, It's Just Looking for the Right Audience - Jun 8
Ad agencies aren't going away. But some of their services may be. - May 30
Put Ad on Web. Count Clicks. Revise. - May 28
Rev Share And Rental Pricing Models Bring Accountability to eXelate Data Exchange Says CEO Zohar - May 13
NAI gains a new member: eXelate. - May 8
The Further Adventures Of Opt-In Man - Apr 20
Will Using Behavioral Data Lead to Smarter Ad Buys? - Apr 8
True Privacy Control Begins With Publishers - Mar 31
3 Ways Google will Positively Impact Targeting - Mar 25
Your Online Clicks Have Value, for Someone Who Has Something to Sell - Feb 24
eXelate Launches Insight Program - Feb 22
BT Program Brings 50-200% Lifts - Feb 17
Publishers, Take Back Your Data! - Jan 19
Exelate and users - Jan 7
eXelate's founder predicts more direct response advertising
2008
2008 (23)
- Dec 18
8 ways to increase targeting effectiveness - Dec 1
Execs & Accounts: Myspace, AbelsonTaylor, EyeWonder, Kaltura - Nov 26
Nancy Neumann Joins Targeting Data Exchange eXelate as Director of Network Development - Nov 25
Hiring Round-Up: eXelate, FatTail, WebTrends - Oct 8
Obama, McCain: Optimize Your Ads With BT - Oct 3
Media Motion: Tremor Media, IGA, Didit - Sep 18
eXelate Launches New Dashboard For Behavioral Targeting - Sep 18
eXelate Launches Ramped Up Targeting Exchange - Sep 18
Behavioral Targeting data Exchange eXelate Launches 'teXi' Management Interface, Giving Publishers Insight into Behavioral Targeted Exchange Transactions - Aug 22
eXelate Launches Targeting Optimization Lab - Aug 22
Media Motion: Sportgenic, Coremetrics, Gorilla Nation - Aug 20
eXelate Launches Optimization Lab For Publishers - Aug 19
eXelate Launches Targeting Optimization Lab, Enabling More Effective, Privacy-Safe Targeting through the eXelate Targeting Exchange - Jul 22
eXelate Launches BT Lab With Goal Of Higher CPMs - Jul 17
eXelate Selected by AlwaysOn as an AO Global 250 Winner - Jul 8
Behavioral Targeting: It Still Doesn't Play In Peoria - May 22
eXchange Appoints New CRO - May 21
eXelate Hires Top Executive Talent and Opens New York Headquarters - Apr 28
Rev Share And Rental Pricing Models Bring Accountability to eXelate Data Exchange Says CEO Zohar - Apr 7
Behavioral Targeting: Chicken Soup for Recession’s Soul - Mar 13
Delayed Ads Are The Key To Social Networking Success - Feb 21
A Revenue-Generating Idea For Publishers - Feb 14
Looking For Demographic Targeting? Look Towards The Data
