news

events - april 10, 2014

Mobile Week 2014 TALK: Mobile is Irrelevant (as a Standalone Category)

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Monday, April 14 • 1:55pm – 2:10pm Mobile as a standalone category of marketing is irrelevant. Marketing channels should be a seamless group of “touch points,” with marketers interacting with their consumers across all those points instead of treating mobile […]

news - april 3, 2014

NAI Member Viewpoint: eXelate

NAI Member Viewpoint: eXelate

As Seen In: Networking Advertising Initiative Blog An Interview with Mark Zagorski, Chief Executive Officer, eXelate Q: What does eXelate do? A: eXelate powers smarter digital marketing decisions by offering access to accurate, actionable, and agile data as well as insights […]

news - march 31, 2014

GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting

GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting

As Seen In: Mediapost Media Daily News Media audience researcher GfK MRI has struck deals with three of the online industry’s biggest data management platforms (DMP) — BlueKai, eXelate and Lotame — enabling their customers to target 44 unique consumer […]

events - march 11, 2014

Audience Targeting: State of the Industry 2014

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There are few practices that have so substantially changed marketing as much as digital audience targeting, yet the pace of change only seems to accelerate. This year, we are teaming up again with Digiday to bring you the 2014 Audience […]

news - february 27, 2014

Smart Data Series: Agile Data

Smart Data Series: Agile Data

This is the fourth and final blog in a series of eXelate blog posts highlighting the evolution of big data to smart data. Download the entire Smart Data Series of white papers here and continue reading to learn about the […]

news - february 23, 2014

eXelate Expands in Israel, Following Year of Company Milestones Including 50 Percent Growth

eXelate Expands in Israel, Following Year of Company Milestones Including 50 Percent Growth

Recently Named To Deloitte Technology’s Fast 500 and Forbes Most Promising Companies, Company Plans to Grow Israel Team by 30 Percent in 2014 Tel Aviv, Israel (February 23, 2014)– eXelate, the leading smart data and analytics engine powering smarter digital […]

news - february 21, 2014

Combining Smart Data and a Solid Platform to Drive Big Results

Combining Smart Data and a Solid Platform to Drive Big Results

This week, eXelate and partner Turn released a case study highlighting how eXelate offers the ability to target large online audiences with help from Turn’s marketing data platform, which helps marketers execute media effectively. Click the images below to download […]

news - february 20, 2014

Smart Data Series: Actionable Data

Smart Data Series: Actionable Data

This is the third in a series of short eXelate blog posts highlighting the evolution of big data to smart data. With an ever-growing sea of data available to marketers today, a logical conclusion would be that more data means […]

news - february 18, 2014

Valentine Browsing Behaviors: Big Data for the Big Day

Valentine Browsing Behaviors: Big Data for the Big Day

As Seen In: Adotas eXelate has created this infographic that examines the identity of the Valentine’s Day shopper (e.g. 80% more likely to be married than the average shopper) and his/her browsing/purchasing behavior as leading up to today. “From one […]

news - february 13, 2014

Three Questions to Consider When Selecting a DMP

Three Questions to Consider When Selecting a DMP

By: Eugene Becker, SVP Product Management, eXelate As Seen In: Business2Community In the era of big data, marketers finally have the opportunity to tap into a vast volume of data that previously remained tangled and inaccessible. Data management platforms (DMPs) have become the central […]

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