news
news articles / press releases
2012
2012 (18)
- May 8, 2012
eXelate Data and Turn Platform Meld, Promising More and Faster Decisions - May 8, 2012
Turn Integrates eXelate to Provide Marketers With Best-In-Class Online Data - May 7, 2012
eXelate Finds New Uses For Online Data - March 28, 2012
Data Provider V12 Group Jumps on eXelate’s Platform - March 27, 2012
With Marketers Increasingly Seeking Data to Improve Ad Campaign Performance, V12 Group Announces New Partnership with eXelate - March 23, 2012
The Rise of An Equity Culture - March 7, 2012
The State of eXelate: CEO Zagorski On The Exchange, maX Data Product And Programmatic Buying Trends - February 21, 2012
Independent Data Analysis Aids Credibility - February 14, 2012
eXelate Launches Campaign-Specific, Real-Time Audience Targeting - February 13, 2012
eXelate Goes Real-Time, Enables ‘On-The-Fly’ Segmentation - February 13, 2012
eXelate Launches maX Data™: Adaptive Audience Segments, Custom Built on a Campaign-by-Campaign Basis - February 7, 2012
Hottest New York City Company Awardees Announced by Lead411 - February 7, 2012
eXelate Selected by AlwaysOn as an OnMedia Top 100 Winner - January 31, 2012
eXelate, Nielsen Catalina Help Refine Digital Ad Targets - January 31, 2012
eXelate, Nielsen Catalina Solutions Partner to Bring CPG Data Online - January 31, 2012
eXelate Announces Alliance with Nielsen Catalina Solutions - January 18, 2012
New IAB Study Reveals ‘Data Divide’: Early Adopters Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices - January 10, 2012
Predictions For 2012: Data Is Everywhere!
2011
2011 (55)
- December 9, 2011
How To Turn Data Into Knowledge And Action - December 9, 2011
Defining the Audience Discovery Value Chain - December 8, 2011
Cyber Monday 2011 - December 7, 2011
Women in Ad Tech By the Numbers - December 1, 2011
Cyber Monday 2011 Results - November 29, 2011
Black Friday trends to tech buys - November 28, 2011
Black Friday 2011 Results - November 23, 2011
Discover Big Data with eXelate and Interclick - November 21, 2011
comScore validates eXelate data - November 17, 2011
Will comScore Data Validation Help Calm Advertisers' Fears? - November 16, 2011
eXelate Purchase Intent Data Scores Highest Rating from Comscore, Independently Verifying Direct Purchase Proclivity For the First Time - November 15, 2011
AppNexus Creates 'App Marketplace' for Online Ad Campaigns - October 21, 2011
eXelate Infuses Audience Data Into Cognitive Match’s Dynamic Creative Targeting - October 18, 2011
Ad Partnerships Putting Strain On T&Cs - October 18, 2011
Cognitive Match Integrates eXelate Audience Data to Improve Dynamic Advertising Creative and Message Targeting in Real-Time - October 13, 2011
Holiday Segments Are Here! - October 4, 2011
Online Data Marketplace eXelate Admitted to the Council for Accountable Advertising - August 16, 2011
eXelate Data Validated by comScore - August 16, 2011
ComScore, Exelate Cleaning Up ‘Garbage In, Garbage Out’ - August 16, 2011
eXelate is the first Online Data Marketplace to collaborate with comScore for Audience Segment Validation - August 9, 2011
Longboard Media Selects eXelate’s DataLinX Data Marketing Platform to Maximize Data Monetization - August 9, 2011
eXelate's CEO Coins Term For DMP - August 8, 2011
Ad Industry Holds Course In Face Of S&P U.S. Downgrade - August 3, 2011
Consumers Are People, Too … - July 15, 2011
eXelate Selected by AlwaysOn as an AlwaysOn Global 250 Winner - July 6, 2011
The DMP Debate: The Benefits of Pure Play vs. Mixed Model Data Management Platforms - June 2, 2011
Martini Media Teams with eXelate to Reach Highest Spending and Most Influential Online Audience - June 1, 2011
eXelate Forms Analytics Business Unit - May 31, 2011
eXelate Grows Management Team: Adds Senior Analytics and Product Leaders To Powerful Roster of Executives - May 24, 2011
Data Should Drive More Online Brand Dollars - May 11, 2011
BrightRoll Hits the Road to Talk Online Video Advertising, Launching V3 Roadshow - May 10, 2011
SMX Toronto panel examines the latest in search retargeting - April 22, 2011
Looking At Who's Looking At You: Users Lack Necessary Tools To See Who's Tracking Them Online - April 20, 2011
How Research Transforms Automotive Brands - April 12, 2011
TubeMogul Shifts To Real-Time Video-Ad Buying - April 7, 2011
PubMatic Offers Pubs Easy Access to Third-Party Data - April 7, 2011
DataLinx helps business publishers take control of their data - March 31, 2011
Autobytel Gains Direct Data Sales Channel Through eXelate - March 30, 2011
Explainer: The DMP - March 30, 2011
Autobytel Inc. Selects eXelate’s DataLinX DMP as Resource to Enhance Data Value - March 29, 2011
Tips: Creating Audience Segments - March 22, 2011
eXelate Upgraded Platform Helps Publisher's Ad Campaigns - March 22, 2011
eXelate CEO Zagorski Discusses New DataLinX Platform And Company Strategy - March 22, 2011
eXelate Launches DataLinX Data Management Platform - March 7, 2011
Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform - February 18, 2011
eXelate to Streamline Data Purchasing - February 17, 2011
Crunch Time: Consolidation Is Coming to Display Ecosystem - February 15, 2011
Hottest New York City Company Awardees Announced by Lead411 - February 15, 2011
5Qs with eXelate CEO Mark S. Zagorski - February 14, 2011
Cost vs. Value: Third-Party Targeting Data in the Demand-Side-Platform And Exchange Landscape - January 25, 2011
eXelate Names European Behavioral Targeting Pioneer Alain Sanjaume General Manager UK and France - January 18, 2011
eXelate Launches Premier Media Partnership - January 18, 2011
eXelate to Streamline Data Purchasing - January 18, 2011
eXelate Rolls Out 'Premier Media Partnership' Product - January 5, 2011
Ad Industry Could Get Cash Infusion In 2011
2010
2010 (38)
- December 22, 2010
Ad Targeter eXelate Promotes Zagorski To CEO - December 21, 2010
eXelate Names Mark S. Zagorski as New Chief Executive Officer - December 16, 2010
Trident Capital Joins eXelate's Second Round of Funding - December 16, 2010
As Regulatory Scrutiny Intensfies, Ad Targeter eXelate Adds To Second Round - December 13, 2010
Anti-Cookie Vigilance On the Rise - December 3, 2010
Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online Behavioral Advertising Data - December 2, 2010
Some Data-Miners Ready to Reveal What They Know - November 24, 2010
Why Ad 'Enablers' Are NY's Hottest Tech Properties - October 14, 2010
Agencies Tool Up for Data-Driven Media Buying - August 18, 2010
Counterpoint: Data and Media Work Well Together – Separately - August 3, 2010
eXelate Gets $15 Mil. for Web Ad Data - August 3, 2010
eXelate Closes $15 Million Round of Funding - August 3, 2010
Behavioral Targeter eXelate Raises $15 Million Second Round - August 3, 2010
eXelate Secures $15M; Educates Consumers On Ad Targeting - August 3, 2010
eXelate Raises $15 Million For Behavioral Targeting Data Marketplace - August 3, 2010
More Money for Your Data: Targeting Marketplace eXelate Raises $15 Million - July 15, 2010
Industry Innovators Matt Freeman and Martin Nisenholtz Join eXelate's Board - June 23, 2010
LucidMedia Partners With AlmondNet, BlueKai, and eXelate - June 16, 2010
eXelate Launches First Private Marketplace Solution for Targeting Data - June 16, 2010
eXelate Adds Tool to Help Web Publishers Manage Data - June 16, 2010
Online Publishers Can Get Private Data Exchange Thru eXelate Says CRO Zagorski - June 2, 2010
eXelate Joins adap.tv Marketplace to Offer Audience Targeting and Optimization Tools - June 2, 2010
Data Drives Adap.tv And eXelate Video Ad Targeting Deal - March 29, 2010
Computer Retailer Sees 92% ROI Lift Using XA.net´s CPMatic Platform and eXelate - March 29, 2010
Data Costs Surpass Media Costs, Agencies Say - March 29, 2010
Computer Retailer Gets 92% ROI On Behavior-Targeted Data - March 24, 2010
The firm will leverage data to offer advertisers the ability to target more specific audiences - March 20, 2010
Break Media Partners With BlueKai and eXelate to Offer Advanced Targeting and Optimization Capabilities to Advertisers - March 17, 2010
What Nielsen's Data Deal With eXelate Really Means - March 15, 2010
Exploring Ways to Build a Better Consumer ProfileExploring Ways to Build a Better Consumer Profile - March 15, 2010
eXelate and Nielsen Align to Bring Offline Household Level Data into eXelate's Targeting Exchange - February 11, 2010
Exelate Data Tracks iPad Echoes - February 11, 2010
eXelate Behavioral Data Indicates "What Is Good For Apple May Be Good For All" as iPad Launch Announcement Lifts Entire Tech Shopping Segment - February 11, 2010
iPad Launch Has Halo Effect on Apple Products, Laptops - February 11, 2010
eXelate Releases Industry Trend Report Wrapped In Behavioral Data - January 27, 2010
Media Buyers Get Targeting Data In Real Time - January 26, 2010
eXelate and Invite Media Partner to Deliver Seamless Targeting Data Access and Performance Reporting Across Multiple Media Exchanges - January 11, 2010
The Cookie Won't Crumble! Online Data Predictions for 2010
2009
2009 (26)
- December 4, 2009
Online Publishers Scurry To Solve Financial Woes - November 19, 2009
Digital Media Predictions for 2010 - November 5, 2009
Target-Marketing Becomes More Communal - October 30, 2009
Modeling Your Way To Better Campaign Results - October 20, 2009
eXelate Targets Media Vet Mandel For Board - October 13, 2009
AdBrite(R) Launches Open Source Platform for Data, Integrating eXelate Data - October 9, 2009
For Web Publishers, A Tool To Sell More User Data - October 1, 2009
eXelate and Google Singled Out As Models for Safe Harbor Privacy Legislation - September 9, 2009
eXelate Adds Video Ad Networks to Exchange - July 1, 2009
eXelate Lab Finds New ‘Insight’ for Ad Networks - June 30, 2009
eXelate, Bizo partner for B2B marketers - June 30, 2009
The :30 Isn't Dead, It's Just Looking for the Right Audience - June 8, 2009
Ad agencies aren't going away. But some of their services may be. - May 30, 2009
Put Ad on Web. Count Clicks. Revise. - May 28, 2009
Rev Share And Rental Pricing Models Bring Accountability to eXelate Data Exchange Says CEO Zohar - May 13, 2009
NAI gains a new member: eXelate. - May 8, 2009
The Further Adventures Of Opt-In Man - April 20, 2009
Will Using Behavioral Data Lead to Smarter Ad Buys? - April 8, 2009
True Privacy Control Begins With Publishers - March 31, 2009
3 Ways Google will Positively Impact Targeting - March 25, 2009
Your Online Clicks Have Value, for Someone Who Has Something to Sell - February 24, 2009
eXelate Launches Insight Program - February 22, 2009
BT Program Brings 50-200% Lifts - February 17, 2009
Publishers, Take Back Your Data! - January 19, 2009
Exelate and users - January 7, 2009
eXelate's founder predicts more direct response advertising
2008
2008 (23)
- December 18, 2008
8 ways to increase targeting effectiveness - December 1, 2008
Execs & Accounts: Myspace, AbelsonTaylor, EyeWonder, Kaltura - November 26, 2008
Nancy Neumann Joins Targeting Data Exchange eXelate as Director of Network Development - November 25, 2008
Hiring Round-Up: eXelate, FatTail, WebTrends - October 8, 2008
Obama, McCain: Optimize Your Ads With BT - October 3, 2008
Media Motion: Tremor Media, IGA, Didit - September 18, 2008
eXelate Launches New Dashboard For Behavioral Targeting - September 18, 2008
eXelate Launches Ramped Up Targeting Exchange - September 18, 2008
Behavioral Targeting data Exchange eXelate Launches 'teXi' Management Interface, Giving Publishers Insight into Behavioral Targeted Exchange Transactions - August 22, 2008
eXelate Launches Targeting Optimization Lab - August 22, 2008
Media Motion: Sportgenic, Coremetrics, Gorilla Nation - August 20, 2008
eXelate Launches Optimization Lab For Publishers - August 19, 2008
eXelate Launches Targeting Optimization Lab, Enabling More Effective, Privacy-Safe Targeting through the eXelate Targeting Exchange - July 22, 2008
eXelate Launches BT Lab With Goal Of Higher CPMs - July 17, 2008
eXelate Selected by AlwaysOn as an AO Global 250 Winner - July 8, 2008
Behavioral Targeting: It Still Doesn't Play In Peoria - May 22, 2008
eXchange Appoints New CRO - May 21, 2008
eXelate Hires Top Executive Talent and Opens New York Headquarters - April 28, 2008
Rev Share And Rental Pricing Models Bring Accountability to eXelate Data Exchange Says CEO Zohar - April 7, 2008
Behavioral Targeting: Chicken Soup for Recession’s Soul - March 13, 2008
Delayed Ads Are The Key To Social Networking Success - February 21, 2008
A Revenue-Generating Idea For Publishers - February 14, 2008
Looking For Demographic Targeting? Look Towards The Data
