news - november 12, 2012

Holiday Shoppers: Who Are They?

Last week, eXelate’s Data Digest came out with the first of a special two-part holiday shopping edition. This season, be sure you are targeting the right holiday shoppers by knowing who they are and what they’re searching for.

eXelate’s premium demographic, interest, and intent data can help you pinpoint which consumers you should target for 2012 holiday shopping.

  • Winter Seasonal – Holiday Shoppers
  • Tech Enthusiasts
  • Lifestyle – Premium Credit Card Holder
  • Income Level – $150,000 Plus

eXelate’s premium data includes Smart Segments that help you to target a specific group of people who are more likely to buy.

  • Female & Male Purchase Decision Makers – Head of Household
  • Shopping Moms & Dads
  • High Income Tech Shoppers
  • High Net Worth

Target these audiences with our Audience Targeting Guide for Online Shoppers – it includes everything you need to target your 2012 holiday digital media campaigns to the right online shopper at just the right moment. Click here to download it now.

Be sure to sign up for the Data Digest to stay up to date with eXelate.

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