services policy

Our Policy

This Privacy Policy relates to the services that eXelate, A Nielsen Company (“eXelate”) provides to buyers and sellers on the eXelate Data Marketplace™. Through the Data Marketplace, advertisers, publishers, and content providers leverage anonymous audience data to reach specific audiences for content delivery and online advertising.

To view our Privacy Policy, please click here.

Description of Service & Choice

eXelate provides online ad targeting services as triggered by “eXelate targeting cookies”. eXelate targeting cookies provide non-personally identifiable preference information (“eXelate targeting data”) used by advertisers, publishers, and content providers (our customers) to specify an ad, a group of ads, or content to be displayed to a particular computer or device. eXelate targeting cookies use a standard “cookies” (or such other technical formats that may become available in the future) that are created through “pixel tags”.

Cookies are small text files that are stored on a user’s internet browser, and can be accessed by web servers when the browser returns to a website or goes to another website. Cookies are used by companies to gather information about visits to websites – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies to improve a user’s online experience in many ways: for example, by making the website easier to use, measuring the effectiveness of promotional ad placements, and tailoring websites and advertisements to better match a user’s interests and preferences. eXelate uses cookies to provide information to advertisers on web browsing activity such as searches for a specific type of travel information, visits to shopping websites, or participation in a social network. eXelate customers use this data known as Targeting Data to provide more relevant advertising or content to users. eXelate also may obtain data from third-party sources, and may combine it with data that we have collected.

eXelate also uses pixel tags to provide its service. Pixel tags are small strings of html or JavaScript code that provide a method for delivering a graphic image on a Web page or other document. Pixel tags allow the operator of the Web page or other document, or a third party who serves the pixel tag, to set, read, and modify the eXelate targeting cookies. Pixel tags may also be used to gather information about the computer being used to view that Web page such as the time a tag was sent, the user’s operating system and browser type, and similar information. eXelate uses information collected at various times and by pixel tags and cookies to help customers create a more relevant advertising and online experience for the user.

eXelate does not collect personally identifiable information from users through its service. eXelate also does not store personally identifiable information such as name, address, telephone number, social security number, or e-mail address.

Some of our targeted publishers, displaying publishers, and network partners may place their own cookies on a user’s internet browser outside of the eXelate service. eXelate has no access to or control over these cookies.


You may manage your preferences to enable only certain non-personally identifiable preferences to be used to specify advertisements. For more information please click here.

You may elect to opt-out of data collection and targeting cookies from eXelate by clicking here. Please note that by opting out from eXelate, you are opting out of ad and content targeting activities that are conducted online via eXelate services. You will still receive online advertisements and content, but these ads and content may not be as relevant to you. Be advised that if you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and each browser.

Additionally, eXelate is a participant in the Digital Advertising Alliance (“DAA”) and adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. To learn more about the DAA and its consumer choice mechanism, click here. eXelate is also a member of the NAI (Network Advertising Initiative). To find out more, and opt-out of NAI member cookies, click here. eXelate also adheres to the European Interactive Digital Advertising Alliance’s (“EDAA”) principles. To learn more about the EDAA and its consumer choice mechanism, click here.

Maintaining & Sharing Information

eXelate may store aggregated data on its servers. We may share such aggregate, non-personal information with targeted publishers, displaying publishers, and network partners in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as advertising and statistical or educational analysis.

eXelate may share targeting data, and information derived from targeting data, to our customers in the ordinary course of our business. We indicate to our customers that an eXelate targeting cookies is member of a targeting data segment at various times. For example, a particular browser may be associated as a member of a segment (e.g., interests in Green Living or Movies) when the browser visits certain Web pages that are operated or controlled by a targeted publisher. Customers may use a browser’s associated membership within a segment to display advertisements and other content that are related to that segment. Customers may also use other partners acting on behalf of those customers to display advertising or other content that reflects a browser’s membership in a segment.

eXelate may share targeting data with third-party service providers (e.g., data storage and processing facilities) to perform business functions for us or on our behalf.

eXelate may also disclose targeting data if we believe that we have a legal obligation to do so or where necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process.

In the event eXelate merges with another company, or another company acquires all or substantially all of eXelate’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by eXelate may be among the items transferred in that transaction.

eXelate may retain anonymous log file data for up to 120 days for ad targeting purposes. Data may be retained for other purposes including analytics for up to 13 months.

eXelate effectuates do not track signals set in certain browsers by stopping collection of web viewing data for providing relevant advertising.  eXelate currently applies signals set in Chrome, Mozilla, Safari, and certain version of Internet Explorer.  eXelate does not apply signals set in Internet Explorer version 10 and above.  Users can learn more about exercising choice with respect to eXelate’s services by clicking here.


eXelate maintains physical, electronic, and administrative safeguards to help protect our data. The data is kept on a secure server and access is limited to authorized users. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer a guarantee or warrant the security of the information we possess or receive.


The services provided by eXelate are not intended for persons under 13 years of age. eXelate’s products and services are not developed or directed at children. We do not knowingly solicit or collect personally identifiable information including not from children under the age of 13, nor do we market our products or services to children under the age of 13.

Changes to Our Policy

We may revise this Policy at any time. We encourage you to visit this page periodically to review our current Policy so that you may know what information we gather and how we may use that information.

Contacting Us

Should you have questions in regards to this Policy or eXelate’s privacy practices, please contact us at: or by mail/phone at: 7 West 22nd Street, 9th Floor, New York, NY 10010. +1.646.380.4400.

Updated: June, 2015

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