website policy

Our Policy

eXelate, A Nielsen Company (“eXelate”), provides online ad targeting services for advertisers. This service enables advertisers to better tailor advertising to suit the interests of the consumer. This Privacy Policy covers the activity on the Web site To view the Privacy Policy for Services provided by eXelate, please click here.

eXelate is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is an independent organization whose mission is to build user’s trust and confidence in the Internet by promoting the use of fair information practices.

Information Collection

eXelate may collect personal information including name and email address when voluntarily provided by you via the “Contact Us” section of the website.  We use this information to respond to your requests and inquiries and other internal purposes.  eXelate may also collect information voluntarily provided to us in our preference tool. We use this information in accordance with our Services Privacy Policy here.

eXelate may use cookies and other technologies. Cookies are small text files that are stored on a user’s internet browser, and can be accessed by web servers when the browser returns to this website.  We use cookies to gather information about visits to our website – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics.  We also use cookies to facilitate user preferences that a user selects via our preference management tool.

This information helps us improve your online experience in many ways: for example, by allowing us to monitor website performance to make this website easier to use, and tailor this website to better match a user’s interests and preferences. eXelate also places cookies when users visit in order to remarket to visitors interested in our company. To learn about exercising choice with respect to eXelate’s data collection practices, please visit our Service Privacy Policy.

Information Sharing

eXelate may share aggregate, non-personal information with targeted publishers, display publishers, and networks in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis.

In the event eXelate is merged into another company, or another company acquires all or substantially all of eXelate’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by eXelate may be among the items transferred in that transaction.

We may disclose personal information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.


We maintain physical, electronic, and administrative safeguards to help protect our data. The data is kept on a secure server and we limit access to the data to authorized users. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer a guarantee or warrant the security of the information we possess or receive.


This website and the services provided by eXelate are not intended for persons under 13 years of age. eXelate’s products and services are not developed or directed at children. We do not knowingly solicit or collect any personally identifiable information including not from children under the age of 13, nor do we knowingly market our products or services to children under the age of 13.

Digital Advertising

We may work with other advertising service providers (“Advertising Providers”) who help tailor ads on behalf of us and others. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your visits to this site and elsewhere over time.

You may visit to learn more about this type of advertising and how to opt-out of this form of advertising by companies participating in the Digital Advertising Alliance self-regulatory program.  eXelate is a participant in the DAA’s program and adheres to its self-regulatory principles.  Please note that opting out will not stop advertising from appearing in your browser or applications.  It may make the ads you see, however, less relevant to you. Be advised that if you change computers or browsers, use multiple computers or browsers, or delete your cookies, you will need to repeat this process for each computer and each browser.

Changes to Our Policy

We may revise this Policy at any time. We encourage you to visit this page periodically to review our current Policy so that you may know what information we gather and how we may use that information.

Contacting Us

If you have questions or concerns regarding this statement, you should first contact or by mail/phone at: 7 West 22nd Street, 9th Floor, New York, NY 10010. +1 646 380 4400. If your inquiry has not been satisfactorily addressed, you should contact TRUSTe at

TRUSTe will then serve as a liaison with us to resolve your concerns.

Updated: April, 2015

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