If consumers are searching for it, we have it. Whether you are looking for data in specific verticals or data from specific providers, eXelate’s smart data has the extensive depth and breadth you can trust
when making the optimal smarter marketing decisions.
Our demographic data comes from online and offline publishers. Most is collected from social networking sites and has been vetted by Nielsen for accuracy. We aggregate and normalize anonymous identity characteristics and pinpoint unique audience clusters including demographic, psychographic and lifestyle segments. We do not collect personally identifiable information (PII).
Our interest segments are based on qualified targeting events captured from online consumer interactions that indicate a proclivity or interest in certain topics, including memberships in a specific interest cluster or enthusiast group. These high propensity consumers are engaging in contextually relevant content.
Our intent segments indicate the highest value prospects who are actively searching within a specific category and are in the lower strata of the purchase funnel – meaning, these prospects are ready to become customers. Intent data is sourced from e-commerce sites, shopping comparison portals and qualified lead generation sites.
Offline advertisers used to rely on big names in data to help them raise brand awareness and sell products. You can now do the same with digital advertising. Our smart data includes top-tier data owners and publishers who sell their segments directly and transparently to you. Our branded data partners span the CPG, travel, shopping, auto, finance, and business verticals. This highly accurate and extremely actionable data is easily integrated into media plans. To learn more about our branded data, visit our partner page
Connecting with professionals when marketing B2B services is tough. Appropriate audiences are difficult to find, and often are more resistant to marketing messages than consumer segments. A B2B marketing campaign can’t just target, it needs to engage.B2Bx, is a business marketing solution allowing you to more efficiently engage hard-to-reach business professionals with flexibility, scale and granularity not found in other data services. 200+ segments are available via our DMP and any of our more than 125 leading media platforms.No other solution can reach B2B segments at this kind of scale, or with this level of detail, across all devices and so many platforms. To learn more about our B2Bx solution, download the product sheet.