| |
Generating new, incremental revenue from your audience relationships is a snap when you become part of the eXelate Targeting eXchange. As a publisher member of the eXchange, you become part of the largest behavioral targeting marketplace in the world – with the highest revenue potential for your website.
By integrating a simple tag on your website, you connect your visitors with leading ad networks who wish to deliver more targeted ads to them when they leave you. You don’t need to use any of your ad inventory to generate a totally new revenue stream. And, since we never collect personally identifiable information, or build profiles, your visitor relationship is assured to remain privacy-friendly.
How does it work?
As illustrated to the below, when you become a Targeted Publisher on the eXelate eXchange, we provide you with a simple tag that is embedded on your website (1). (The tag will look like a text link, using the website look and feel.) The tag enables our proprietary system (the eXelator) to engage our ad network partners (2) and to deliver eXelate’s Targeting TriggersTM to your website visitors (3) with no interruption of the browsing experience.
Subsequently, when the visitor leaves your site, and visits a site supported by an eXelate eXchange ad network, the ad network will spot the Targeting TriggerTM (4) and will serve a relevant ad (5).
Why an exchange and why eXelate?
Most behavioral targeting publisher programs rely on a single ad network to help monetize your visitor information. eXelate has built the world’s first targeting exchange in which over 20 leading ad networks work to extract the highest potential value for you. The more ad networks, the more potential revenue -- the equation is simple.
The eXelate eXchange is the only targeting marketplace live today.
Benefits
+ Incremental revenue stream that doesn’t impact ad inventory or the visitor experience
+ Access to a marketplace with multiple ad networks generating the highest return from your visitor information
+ Easy one-step integration with minimal IT resources
+ Privacy friendly
A Note on Privacy
We take visitor privacy seriously. That is why we never capture personally identifiable information, create user profiles or engage in cross-site information transfer. We believe that behavioral targeting is all about performance, not profiles and feel that the relationship that our publishers have built with their visitors is of primary importance.
So, the policies we have created regarding data management go above and beyond the standards held by traditional behavioral targeting firms.
|
|
Questions?
Please feel free to
contact us and we will
follow up right away! |
|
