news - december 3, 2012

Remix Opinion: Is Thanksgiving Football Heading the Way of the Twinkie?

Posted by: Meghan Q. Brown
As Seen In: Digital Marketing Remix

With retailers jumping the gun and initiating Black Friday sales on Thanksgiving Day, can the tradition of Thanksgiving football continue?

Thanks to multitasking and mobile technology, I believe we will be able to have our football and our shopping, too. We’ll continue to watch football games on the big screen, and use our digital devices to make purchases for the very products we see advertised during the games.

Based on data from eXelate, an analytics engine making big data work for digital advertisers, we believe that the entire Thanksgiving holiday weekend will become the “Black Weekend,” with steady shopping throughout the duration of all five days spanning Thanksgiving through Cyber Monday.

Here are some other notable highlights from Black Friday/Cyber Monday 2012 from eXelate:

  • Cyber Monday retains Title ““ Though online shopping was up each day during “Black Weekend” vs. 2011, the biggest increase ““ 29% ““ occurred on Cyber Monday.
  • Online Shopping heads South ““ Though all regions experienced growth in online shopping, the biggest growth vs. 2011 ““ 36% ““ occurred in the South.
  • Mobile Shopping Peaked on Black Friday ““ 52% of iPhone users and 41% of Android users shopped via their mobile devices on Black Friday whereas more Mac users shopped via their laptops on Cyber Monday upon returning to work.

Below is an infographic from eXelate outlining some of the data we gathered over the “Black Weekend” this year. You can also click here to see a larger version of the infographic.

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