blog

Manage Your Online Experience with eXelate

Manage Your Online Experience with eXelate

january 26, 2016
blog

eXelate provides users with several tools to manage their online experience. First, eXelate provides users a means to stop our collection of web viewing data from their web browsers for use in our advertising services. These tools are available at []

The Myth of the CMO’s Super-Short Shelf Life

january 28, 2015
blog

Huffington Post CMO’s today actually fare better. Why are people not quite getting that? If you have ever had the privilege — and the burden — of repositioning a company, a product, or a service, no doubt you understand the []

To Our Partners, Clients and Team: Thank You

november 14, 2014
blog

eXelate Friends, We are overjoyed to announce that based on our 3000%+ revenue growth, eXelate was ranked #45 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in []

Marketing and Selling With B2B Data

october 14, 2014
blog

One of the biggest challenges facing B2B marketers today is aligning marketing efforts to effectively support selling efforts. The B2B purchase process is complex. Marketers must develop a strong understanding of the decision makers that they are targeting. What is []

Where Are the Auto Ad Dollars Going?

october 7, 2014
blog

According to eMarketer, the auto industry spent $5 billion in 2013 on digital advertising. They are ramping up to spend $6.15 billion in 2014, an increase over 18% – and it will only continue to rise. If it keeps at []

Breaking Down Barriers Between Marketers and Consumers

september 30, 2014
blog

We’ve said it before – the digital revolution has completely changed the way consumers research, evaluate, and buy products. While the consumer benefits, marketers are left to contend with escalating media fragmentation and the resulting loss of control over consumer []

Weaving Together Consumers, Audiences, and Customers

september 23, 2014
blog

The stages from browser to buyer that consumers embark on has been talked about frequently these days as the customer journey. There are several forms that journey is believed to take, from funnel to loop; however, the more important factor []

To B or to B2B?

september 16, 2014
blog

I <3 B2B.  B2B is everywhere.  B2B is powerful.  B2B is mysterious.  B2B is sexy.  B2B is a team sport.  B2B is most definitely NOT dead! This week I officially join eXelate and bring my passion and longevity in B2B []

Mobile: Marketing For the Future

september 9, 2014
blog

Mobile devices are arguably the most important tool for marketers ever to be invented. These devices offer access, context, utility, and for the data folks out there, “signal” in ways that are shifting both consumer and marketing paradigms. Correspondingly, these []

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