blog - january 26, 2016

Manage Your Online Experience with eXelate

eXelate provides users with several tools to manage their online experience. First, eXelate provides users a means to stop our collection of web viewing data from their web browsers for use in our advertising services. These tools are available at eXelate.com as well as through industry choice tools administered by the Digital Advertising Alliance and Network Advertising Initiative. Second, eXelate allows users to manage their advertising preferences in web browsers by adjusting the interest-based segments that eXelate associates with their browser or device. For more information on eXelate’s preference manager, please click here. Finally, eXelate now offers new choices for users to opt out in mobile applications as well as exercise choice with respect to eXelate’s cross device services and those of our cross device partners.

In addition to making these tools available, eXelate also recently updated its policies so that users can make informed choices. For example, we refreshed the language in our Services Privacy Policy to provide more clarity around our interest-based advertising practices. We also described how eXelate uses various technologies to collect, use, and store information across third-party mobile applications and among users’ various devices (like smartphones, tablets, and computers) to infer user interests and make connections among devices. eXelate uses this information to provide more relevant content, advertising, and related mobile and cross-device services to its customers. Finally, we added information about how eXelate uses certain non-sensitive health information for advertising purposes, how eXelate responds to Do Not Track signals, and how we may share information with our parent company, Nielsen.

We encourage you to look at our updated policies to learn more. More detailed information about these and all of our policies for exercising choice regarding our services can be found here.

For any privacy inquiries, please contact exelateprivacy@nielsen.com

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