blog

Using Indices Effectively in Digital Media Analytics

september 2, 2014
blog

It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. Because each individual index can be used by marketers to help understand the effect of particular attributes (for example, age or []

The Right Talent in the Right Place

august 26, 2014
blog

It’s no secret that there is immense pressure to grow in this crazy, complicated ad tech industry that we find ourselves in. There are a countless number of small start-ups and mid-level companies fighting to make a name for themselves, []

Intent Data for Travel: It’s Not Just CPM Anymore

august 19, 2014
blog

We’re nearing the end of the summer, which means last-minute getaways for many families. Airfare, hotels, and cruises alike are all offered at discount rates for folks to get out of town before the back to school madness hits. To []

eXadocs: eXtreme Analytics Data Operations Center

august 12, 2014
blog

Kevin Lyons, our SVP of Analytics, once said “Two things can keep me up at night: worrying about my kids, and worrying about an uncaught error in our data.” Kevin can be prone to worry. While planning a trip to []

#SummerSeriesCHI: Debrief

august 5, 2014
blog

This past Thursday we hosted the second stop to the Summer Series in Chicago with sponsors Vivaki and Bizo. Gathering at The Signature Room at the 95th, our data savvy speakers spoke to a great crowd discussing several key points []

Forming Connections with Consumers

july 29, 2014
blog

Big data can be a big headache for marketers.  Silos of data seem to blur instead of inform the connection between the consumer and the brand.  More importantly, companies like Google, Facebook, and Twitter own a direct communication link to []

Why Business Professionals Make the Best Consumers

july 22, 2014
blog

Partner Spotlight: Bizo If you know anything about Bizo, you know that we specialize in helping marketers reach, educate, and influence business professionals wherever they travel online.  Through our marketing platform and network of thousands of business-focused content providers, Bizo has []

Empowering Publishers with Data

july 15, 2014
blog

In the past nine years I have worked for a number of large publishers and have witnessed firsthand the challenges they face to compete in the world of programmatic buying and ad verification. The times have changed – long gone []

Building a Future-Proof Brand

july 8, 2014
blog

On June 25 in New York City, we held the first of three Summer Series events. This summer, these events will be giving marketers, agencies, and platforms the forum to discuss the challenges of managing a brand. At any event, []

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