news

Machine-Learning Powered Marketing Personalization Innovation Unveiled By Nielsen Marketing Cloud in Collaboration with RevTrax®

Machine-Learning Powered Marketing Personalization Innovation Unveiled By Nielsen Marketing Cloud in Collaboration with RevTrax®

october 18, 2016
news

Solution enables Kimberly-Clark® to continuously optimize coupon creative to improve customer experience and marketing performance New York, NY – October 17, 2016 – Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud []

Nielsen Marketing Cloud and i2c Collaborate to Bring Marketers Comprehensive UK FMCG Audiences for Use with Programmatic Media

Nielsen Marketing Cloud and i2c Collaborate to Bring Marketers Comprehensive UK FMCG Audiences for Use with Programmatic Media

september 15, 2016
news

London – September 15, 2016 – Nielsen Marketing Cloud today announced an insight collaboration with i2c, the unique partnership between Sainsbury’s and Aimia (owner of the Nectar programme) that specialises in data-driven insights and strategies designed to influence shopping behaviour, []

Nielsen and Bridge Marketing Collaborate to Bring Exclusive oneAudience Mobile Audiences to the Nielsen Marketing Cloud

Nielsen and Bridge Marketing Collaborate to Bring Exclusive oneAudience Mobile Audiences to the Nielsen Marketing Cloud

august 16, 2016
news

The Nielsen Data Management Platform was also chosen to manage and activate audiences for Bridge Marketing’s clients. New York, NY – August 16, 2016 – The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing (“Bridge”), a leading []

Nielsen Launches Marketing Cloud to Transform  the Way Marketers Connect with Consumers

Nielsen Launches Marketing Cloud to Transform the Way Marketers Connect with Consumers

april 12, 2016
news

Nielsen Marketing Cloud Combines World-Class Data, Management Tools and Analytics Applications into a Single Destination, Allowing Marketers to More Effectively Manage their Marketing Spend   New York, NY – April 12, 2016 – Nielsen today launched the Nielsen Marketing Cloud, empowering []

eXelate and Dun & Bradstreet Collaborate To Offer One Of  The Most Comprehensive B2B Datasets In Digital Media

eXelate and Dun & Bradstreet Collaborate To Offer One Of The Most Comprehensive B2B Datasets In Digital Media

february 25, 2016
news

New York, NY – February 24, 2016 – eXelate, a Nielsen Company, recently expanded its database of business professionals with help from Dun & Bradstreet, a leading source of commercial data, analytics and insights on businesses. Advertisers targeting businesses online []

eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions With PushSpring

eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions With PushSpring

november 3, 2015
news

New York, NY – November 3, 2015 – eXelate, a Nielsen Company, today announced a collaboration with PushSpring, one of the world’s largest independent sources of mobile app and device data, to further expand its reach in mobile-originated audience across []

eXelate Named As Member Of Twitter Official Partner Program

eXelate Named As Member Of Twitter Official Partner Program

october 19, 2015
news

Brands Can Now Reach Customers on Twitter Ads Using eXelate’s Audience Segments NEW YORK, Oct. 15, 2015 — eXelate, a Nielsen Company, has been selected to join the Twitter Official Partner Program. eXelate is one of several companies selected to []

Nielsen to Acquire Data Specialist eXelate

march 4, 2015
news

Measurement giant Nielsen said it has acquired eXelate, a data and technology company that helps digital advertisers better target online advertising. Terms of the deal were not disclosed, but people familiar with the matter say the price was approximately $200 []

NIELSEN ACQUIRES EXELATE

march 4, 2015
news

New York – March 4, 2015 – Nielsen today announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. This acquisition allows Nielsen []

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