Brands Can Now Reach Customers on Twitter Ads Using eXelate’s Audience Segments
NEW YORK, Oct. 15, 2015 — eXelate, a Nielsen Company, has been selected to join the Twitter Official Partner Program. eXelate is one of several companies selected to participate, based on the high-quality of its audience data and expert level services. Brands and agencies will now be able to leverage eXelate consumer and business-specific audience segments to achieve better results on Twitter Ads. eXelate will also enable Twitter-clients to match their first-party customer data with Twitter users in order to reach them on Twitter mobile and desktop.
eXelate has one of the largest audience data sets in the world with over 5 billion unique device IDs and devices worldwide, including approximately 95% of the U.S. online audience. eXelate’s consumer audience segments allow brands to reach consumers based on their demographics, interests, and buying intentions. They are modeled and continuously updated by an in-house team of data scientists to ensure accuracy. eXelate’s business audience segments enable brands to engage hard to reach business professionals. An advertiser can choose segments based on job function, industry, company size, and title.
“We are proud to be one of a handful of data management companies selected for the Twitter Official Partner Program, but it’s the brands and agencies that benefit the most from this alliance. They can now use our highly accurate consumer and business audiences to reach prospective customers on Twitter,” said Mark Zagorski, CEO of eXelate, a Nielsen Company. “This is a big opportunity for advertisers to reach new and existing customers as effectively as possible in social media.”
About eXelate, a Nielsen Company
eXelate, a Nielsen® company, is a provider of the audience data, technology, measurement and analytics solutions. Our customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices – including display, video, audio, offline, mobile and smart TVs – enabling marketers to engage individuals and households with personalized messages to drive performance at scale. eXelate’s data marketplace is the largest 3rd-party cross-device data set in the world with over 5 billion unique device IDs worldwide.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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