news

Check Out CEO Mark Zagorski Interview with Beet.TV @IABALM

march 1, 2015
news

Click here for Beet.TV Video interview. It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology. “We’ve partnered with []

Fiksu Expands Data Integration, Mobile Intelligence and Targeting With New Partnerships

february 19, 2015
news

Market Wired eXelate and Neustar Extend Data Intelligence and Provide Access to New Mobile Audiences BOSTON, MA–(Marketwired – Feb 17, 2015) – Fiksu (www.fiksu.com), the data-fueled mobile marketing technology company, today announced new partnerships with eXelate, the leading provider of []

Car Brands Are Starting to Get the Marketing Data That They’ve Always Wanted

february 4, 2015
news

Digital ad targeting and car designs are better for it by Christopher Heine | Adweek The car industry isn’t slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, []

eXelate, using J.D. Power O2O Data, Introduces Real-Time Closed Loop Auto Measurement Solution

eXelate, using J.D. Power O2O Data, Introduces Real-Time Closed Loop Auto Measurement Solution

february 4, 2015
news

Transforms How Auto Marketers Assess and Optimize Campaign Performance as well as Each Online and Offline Channel’s Contribution  Beta Users Generating 14X incremental Lift in Auto Sales  NEW YORK, NY — February 4, 2015 — eXelate, the leading provider of []

Exelate’s Zagorski: Walled Gardens Go Against the Interest of Marketers

january 28, 2015
news

Vincent Flood | Video Ad News Exelate, a data technology company, announced yesterday that their existing product suite – which features a DMP, a data marketplace and a multi-faceted analytics solution – is to be unified in a single cloud. []

The Myth of the CMO’s Super-Short Shelf Life

january 28, 2015
news

Huffington Post CMO’s today actually fare better. Why are people not quite getting that? If you have ever had the privilege — and the burden — of repositioning a company, a product, or a service, no doubt you understand the []

Platform Expands Programmatic Buying on Web Radio

january 28, 2015
news

Inside Radio More money could flow to online radio thanks to a new data platform that allows advertisers to purchase the medium as part of a multi-channel programmatic buy. Expanding on a two year-old partnership, Triton Digital and data provider []

eXelate to Manage Triton’s Listener Data Amid Cross-Channel Roll Out

january 28, 2015
news

by David Kaplan, GeoMarketing | January 28, 2015 Marketing data provider eXelate has struck an exclusive partnership with online audio media buying platform Triton Digital as the company seeks to cover all interactive devices and screens The new data management []

Triton, eXelate Bring Digital Audio To Programmatic Campaigns

january 27, 2015
news

Erik Sass, MediaPost Digital audio tech firm Triton Digital has partnered with data tech firm eXelate to create a new streaming audio data management platform. This new “DMP” should enable media buyers to target audiences more effectively and incorporate audio []

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