videos

Check Out CEO Mark Zagorski Interview with Beet.TV @IABALM

march 1, 2015
news

Click here for Beet.TV Video interview. It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology. “We’ve partnered with []

#SummerSeriesCHI: Data-Driven Marketing Panel

september 11, 2014
videos

eXelate’s Summer Series Chicago featured a panel on data-driven marketing that focused on strategies marketers can use that fuel results and revenue. What does it mean to create a data-driven marketing strategy? How does first party data inform your decision making, media mix, []

#SummerSeriesCHI: The Return of Marketer Happiness

august 28, 2014
videos

Marketers are losing control of their data and their customers – but there are ways to get it back. This was the general message behind eXelate CEO Mark Zagorski’s Summer Series Chicago presentation, “The Return of Marketer Happiness.” Mark discussed how []

#SummerSeriesCHI: Zero Paid Media as the New Marketing Model

august 20, 2014
videos

eXelate’s Summer Series Chicago took place on July 31st and featured a handful of marketers discussing their challenges and how data is helping to overcome them. To start off the event our keynote speaker, Maarten Albarda, Integrated Marketing Consultant at MLA []

#SummerSeriesNYC: 3 Lessons for Avoiding Big Data Derailments

july 17, 2014
videos

eXelate’s Summer Series NYC took place on June 25 and featured a handful of marketers discussing their challenges and how data is helping to overcome them. Our keynote speaker, John Leeman, former CMO of FreshDirect, discussed three lessons for avoiding []

#SummerSeriesNYC: Fireside Chat with Foursquare

july 10, 2014
videos

eXelate’s Summer Series NYC took place on June 25 and featured a handful of marketers discussing their challenges and how data is helping to overcome them. During a Jeopardy-style fireside chat, Foursquare CRO Steven Rosenblatt and eXelate CEO Mark Zagorski discussed the []

25% of Advertisers Can’t Define Lookalike Modeling

april 30, 2014
videos

As Seen In: Digiday Audience targeting is standard practice among advertisers, but a recent study reveals that one tool in the targeting arsenal, lookalike modeling, is returning more results among those advertisers and agencies that are using it. In Digiday’s second []

How Programmatic Marketing Incorporates Data Now and In The Future

march 11, 2014
videos

LiveRamp – How Programmatic Marketing Incorporates Data from LiveRamp on Vimeo. Last week at Ramp Up 2014, hosted by Live Ramp, Tod Sacerdoti, CEO of BrightRoll, moderated as Adam Berke, President at AdRoll, Jeff Green, CEO of The Trade Desk, []

eXelate Senior European Consultant Alain Sanjaume at d3con

march 7, 2014
videos

Deloitte Technology Fast 500 Program rings the NYSE Closing Bell

january 20, 2014
videos

Jan. 16 – Featuring Mark Zagorski – CEO, eXelate (left)

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