white papers

Smart Data Series: Actionable Data

february 20, 2014
white papers

With an ever-growing sea of data available to marketers today, a logical conclusion would be that more data means more opportunities. That is certainly not the case within most organizations. Companies are increasingly inundated with large volumes of digital data, []

Smart Data Series: Accurate Data

february 13, 2014
white papers

accuracy, n. the condition or quality of being true, correct, or exact the extent to which a given measurement agrees with the standard value for that measurement math.  the degree of correctness of a quantity, expression, etc.  compare precision Let’s []

Smart Data Series: Smart Data Manifesto

february 6, 2014
white papers

Consumers have fully engaged a digital lifestyle across all screen and service types. A typical smartphone user gets up in the morning and checks email, social, and messaging (SMS) services. Next comes the TV in the background with a small []

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